Development of Jane Eyre Essay

At the opening of her incredible journey, Jane Eyre is a timid, shy, and headstrong girl. Through the course of her journey, her character does not exactly â€Å"change†, but rather expands and develops. Her first growth starts at the Lowood School, where she finally finds herself in a society with which she can relate and grow. The second advance appears in the place of Thornfield, a place of many wonders. Then, in the region of Morton and Marsh End (or Moor House), Jane really evolves into the person she is truly meant to be. While enrolled in the Lowood School, Jane finds true friends that are closer than even her own family. She starts as the shy, ever pleasing, little girl. Within her stay at the Lowood School, she meets Miss Temple and Helen Burns. Helen is a student at the school as well. She is and intelligent young girl who is forgetful, submissive, and tolerant. Helen’s submissive ways aggravate Jane to no extent, yet this does not faze Helen. Helen’s way is to not look for a home in the world but to look towards God and heaven for residence. Although her approach to life makes her docile, it does not make her oblivious to the many abuses put to the girls of Lowood, she just believes that justice will be found in God’s kingdom. That the bad will be punished and the good will be rewarded. Therefore, Helen’s methods teach Jane to count on God for support and guidance in her life. Meanwhile, Miss Temple, a teacher at the school, is a kind and loving woman. This woman has the heart of a celestial being and is fair and just to every one of her students. Miss Temple is able to command respect from everyone around her without even attempting. She is not afraid to stand up to her superiors when extraneous suffering has been put upon her students. Miss Temple’s part in Jane’s development is that she teaches her to unknowingly demand respect from everyone as a whole and to justly love anyone unconditionally, no matter the circumstances. In Thornfield, Jane reaches another developmental milestone. Until this point, Jane never really discovers a place she can find home. As she comes to perceive this dwelling as home, she befriends a few distinctive characters, mainly Adele Varens, the little French girl that she has been brought to Thornfield to teach. Not only in Adele the sole reason Jane made the fateful trip to Thornfield, she also plays a part in the process of Jane’s evolution. Jane is never spoiled in childhood or a doll to anyone. In contrast, this is exactly what Adele’s life is about. Adele, who everyone usually ignores, is spoiled beyond belief. Mostly, her elders treat her like a doll. Incidentally, Adele basically has the childhood that Jane can never partake in. From taking Adele under her wing, Jane also becomes a sort of mother-figure to the young girl, resulting from Adele’s mother running away from the girl. For the most part, Adele indoctrinates Jane to become a more free-spirited, playful, and spoiled young woman, coupled with the fact that Adele transforms Jane’s character into a more mother-like figure. While in the area of Morton and Marsh End, Jane makes some life changing discoveries to go along with her ever changing shape of a being. Here is where she meets unknowingly meets her family that she has no idea exists, and through these connections, she gains her fortune of money from her uncle, John Eyre. â€Å"How can someone’s character become more develop from a person without ever even meeting them?† one might ask. Well, John Eyre’s fortune makes a considerable impact on Jane’s life. Jane finally becomes an independent for once in her life. She no longer has to rely on anyone to take care of her or watch over her actions. By the vast amount of money she attains, Jane also realizes that she is generous and decides she cannot keep money she did not rightfully earn. Therefore, Jane splits the money with her cousins on the accord of she was not the only on that had legitimate claim to the money. Furthermore, while in Morton, Jane became a schoolteacher. Chiefly, when Jane was a teacher at the Lowood School, she had students that were willing to learn and usually had some educational background. One the other hand, the students at the new school in Morton were not exceptionally bright and most were not all that willing to learn. Consequently, Jane was learning to understand people more and found she could see the best in people, and in most cases, she discovers she can bring out a willingness to learn in her students. Throughout the series of her adventures, Jane uncovers distinct traits within herself that bring out the full blown Jane Eyre. Transforming from a timid, shy, and headstrong girl to a loving, respect commanding, free-spirited, playful, and generous young woman, Jane Eyre becomes a fully developed, well rounded person that knows the good in the world and how to pursue her dreams.

Ghalib and Metaphor

The sheer lyrical power of metaphor can be found throughout Ghalib’s poetry. Ghalib utilizes this figure of speech, I believe, to help us connect to and really experience what he is trying to tell us about life, love, and hardship. It seems that, through metaphor, he implores us to delve deeper into his writings and enter into the suffering, heartache, alienation, and ambition that marked his entire life. Using ghazal’s from the Joy of the Drop website, I will examine and discuss the verses that I thought to be the most profound and inspiring. ‘I have taken to grave the deep scar of happiness hile she stands above in her hundred colors’ Happiness, in this line, has left Ghalib critically wounded. Whether in his pursuit of an ideal life or a society’s ideal life, whatever ‘happiness’ is to him, he has not only failed to achieve it, but it has succeeded in ruining him. The beloved seems to stand, unscathed and lofty, above the defeated Gha lib, still adorned with the pristine and elaborate clothing that Ghalib has ascribed to her. We know from historical accounts of Ghalib’s life that he searched, unsuccessfully, for influence, status, and financial stability, none of which he would be able to grasp in his lifetime.This may be the ever- unreachable ‘happiness’ he is referring to here. The beloved seems to have not only found this happiness but fully abides in this state of being. ‘As a boy I almost threw stones at that crazed lover trapped always in desire but at last I remembered Leaving I bear the scars of an unfulfilled longing to exist like an extinguished candle I know no place of friendship†¦ †¦ Pursuit has unraveled the strings of beauty's veil leaving nothing but threads for those who can see’ These lines, rich with metaphor, point to a beaten and existentially muzzled Ghalib.Married at thirteen and without a proper education or monetary income; Ghalib’s inner struggle with this life, that had seemingly been thrust upon him, can be seen in the above verses(Ahmad). Feeling subdued, Ghalib seems to flee from his boyish desires, but he is not able to fully recover from the unfulfilled dreams and aspirations that were the sum of his longings. An ‘extinguished candle’ is used here as simile concerning friendship and community. An ‘extinguished candle’ does not have purpose and is discarded or overlooked when it no longer gives, or is able to give, light.After fleeing desire and experiencing loss of purpose and meaning, Ghalib uses metaphor to reveal something philosophically profound. Pursuit ‘unraveling the veil’ of beauty to uncover nothing can be seen as a moment where Ghalib wonders if his desire and longing to exist mean anything at all. What if, in the chasing of a pre-conceived notion of a beautiful life, we find that the ‘beauty’ in that particular life doesn’t exists. How deva stating! Maybe this verse’s metaphor of beauty’s veil shows us that unless we can learn to free ourselves from that desire-driven pursuit, we will be forever tormented in life.This can be found in Buddhist teachings and although, buddhism wasn’t as large in India at the time, it still might have had subtle influences on a well versed and knowledgeable Ghalib. Ghalib somewhat hints at religiously-influenced, philosophical concepts, at times while communicating it using metaphor; as can be seen in these verses: ‘Who has seen the single face of the beloved if one of us glimpsed her shadow she unravels’ One could surmise from Ghalib’s verses, like this one, that his life was one of spiritual seeking and questioning. The unraveling of the shadow of the beloved points towards the idea that we cannot pigeonhole God.Seemingly, God, according to Ghalib, is elusive and ‘beyond’ what we know of Her. As soon as we have developed a theologica l rule about who God is; She vanishes and we are left with only a glimpse of the smallest speck of understand. His deep devotion to religious mystery and unknowing was juxtaposed with his brilliant subversiveness concerning fundamental views of God in Islamic influenced, 19th century, India. ‘At every step I am closer only to knowing the distance as fast as I run the desert runs on’ This metaphor of a running desert leads one to believe that Ghalib realized that very few things are graspable in this life.It seems the more you learn the more you realized you don’t know. The desert is in a sense, dead, and the barren wasteland can be hard to travel. This sheds light on the early maturity of Ghalib. It sounds like the wisdom of an old man but he was probably very young when he wrote this. In all his searching and coming up unfulfilled, Ghalib probably turned to abusing drink at an early age. Some of his most comical and sorrowful lines involve wine. ‘You shoul d always be drunk that too is wisdom the self holds a cabinet for every liquor, Viewing the ‘self’ as a ‘cabinet for every liquor’ is a clever way of saying that you are a lush.And in this particular verse, Ghalib, doesn’t just mention wine. He is willing to fill his cupboards with all types of liquor; possibly to numb his sorrows. Wine or drink also ‘loosened or freed Ghalib to be himself. Wine, ‘melting a bottle’ that he is hiding in, can be a reference to the release of the strangle-hold of inhibitions that comes when one drinks. No telling how many ghazals were written under the influence. This verse also seems to hint at the dangerously intoxicating power of love. Both have the ability to destroy. ‘If love burns more than the heart avoid love ven wine melts the bottle I hide in’ Ghalib was a genius, a lover, a seeker, a drinker, and probably had a better grasp on what the effects of longing-love, as apposed to emo tional romance, had on a person(Ahmad). ‘No longer ask about those seekers of love time has illuminated their bodies of grief’ We see this grief reflected in his ghazals and we learn about his personal experiences through his biographies. The power he evokes in his verses by using metaphor is what inspires me to keep reading and studying this great poet. Ahmad, Aijaz, ed. Ghazals of Ghalib. Columbia University Press, 1971.

FAIRYTALES Essay Example | Topics and Well Written Essays - 750 words

FAIRYTALES - Essay Example In this version, the main character, Flossie, is asked by her grandmother to deliver a basket of eggs to one of the neighbors. The grandmother, who is referred to in the story as ‘Big Mamma’ cautions the girl to be wary of the fox, who is a well known egg connoisseur. Flossie’s grandmother does not provide the little girl with any more information about the fox’s outward appearance, and so she sets off without fully understanding what she should avoid. When she reaches a wooded area, she is greeted by the fox who tries to get her to be frightened of him. Moreover, Flossie is not aware of how a real fox looks like and so is doubtful about what the fox is trying to convince her. She keeps on rejecting his assertions until a fierce dog makes it possible for her to continue with her journey after handling the fox, and she is able to deliver the eggs safely to the neighbor. Lessons from Flossie’s Encounter with the Wolf Flossie’s discussion with he r grandmother on the identity of the fox is quite puzzling at first. It is only later that the reader realizes that Flossie’s grandmother is quite wise. When Flossie inquired of her grandmother, â€Å"What do a fox look like?† her grandmother simply answered, â€Å"A fox just be a fox† (McKissack and Isadora 5). It is evident that Flossie and her grandmother were living in an area that had many dangers. It would appear that Flossie’s grandmother was trying to raise little Flossie to be self confident and sure of herself but also aware of the snares around her. Flossie was sent into the dangerous woods even though her grandmother knew that there was a fox on the prowl. She was also sent carrying what the fox considered to be a delicacy. In her trails, Flossie wondered what she would do if she came upon the fox, but quickly remembered her grandmother’s assertion that ‘a fox is just a fox’. This could be interpreted as meaning that a thre at is merely a threat; and need not amount to its definition. Essentially, the aim of Flossie’s grandmother was to teach her grandchild how to thrive and live her life in spite of being in the presence of constant danger. The fox was actually bigger in size than little Flossie, but the girl was not flustered. Her confidence in demanding that the fox prove who he is threw the fox’s confidence off-balance even though he was physically larger than her. This allowed her to continue with her journey confident in the knowledge that the creature she had just met was no threat. CONCLUSION Flossie’s encounter with the fox might be taken as being representative of a deeper hidden meaning for a race that encountered many problems in bygone eras. It would seem that the moral of the tale was that it is only people who had the power to empower their own fears. If they did not believe that they could be defeated, then, they would not be defeated. The story of Flossie and the F ox also encourages people to search for deeper meanings in ancient sayings. Flossie chose to take her grandmother’s word as truth and it helped her to combat the wily fox. The story also seeks to encourage people to recognize their own authority. When the fox insinuated to Flossie that she ought to be frightened of him, she replaced his vision of himself and his abilities with her vision of herself and what she believed or did not believe him to be. The fox was shaken by the fact that she showed no fear of him and actually took time to chart with him about something that had

The 49ers and the california ethos Essay Example | Topics and Well Written Essays - 750 words

The 49ers and the california ethos - Essay Example On many occasions, the gold mines and the mining camps took toll on people as it presented the issue of time and circumstances of returning to families and communities to be a different perspective away from the original quest for fortune. It brought forth a different view in terms of an individual, family and community at home as compared to the 49ers of the gold camps. To the married people, family, friends and community formed the basis that it difficult for them to go back home. To others, there were issues that included a commitment, responsibility, the chain of burdens and many other issues related to family. In the course of staying in California, some 49ers managed to keep the promise of returning after some period or sought for an extension of the original time specific. Despite these, majority of members deemed such agreements as being passed to the reality of California and the gold fields. The pleasantries of California and the hope to find something to return home on most occasions made it difficult for the 49ers to go home to their families. Many of the 49ers who thought that they would go to California and be back within a year found it had to keep that promise. This was influenced by the consideration of how one would return home. It was discouraging for 49ers to learn that they could only go back home little than they had come with or sometimes with nothing at all. The quest to find something much better to go home with made them stay even longer in California (Malcolm, 1997). With increased publications of free gold, people around the world continued flocking California, demand for almost everything kept increasing, and the prices for most commodities kept on skyrocketing. This made life more difficult rendering the 49ers with the inability to save for their return. As such it became a difficult question

An analysis of 3 turning points in history from 8000 B.C.E up to 1500 Essay

An analysis of 3 turning points in history from 8000 B.C.E up to 1500 - Essay Example From an academic point of view, analyzing the history of societies, cultures, disputes, inventions and technological advances allow us to understand the methods through which primitive nations overcame their limitations and attempt extract useful information from the patterns of change that have been there in the previous millenniums. In comparison to the world that we live in today, these patterns of change were much less disruptive and slow paced before the last few centuries. Change, when it came, was gradual and took several generations to be implemented with visible effects. The life of one generation would be nearly identical to those of their fore fathers and the lifestyle continuing on the same patterns; utilizing the same resources. Consequently, even with the restricted sources of information scholars have about the people that existed in the time before the AD years it is possible to identify and categorize those points when the human population went through a drastic tran sformation. In a positive sense, these events could symbolize a discovery, a way of travel, communication or livelihood- anything which made life easier for the groups and allowed them to increase their populations. The opposite would be any happenings which damaged their ability to survive or removed the effects any previous developments. It is easy to understand why the positive disruptions are the ones highlighted and researched more extensively. The introductory period in the studies of world history is known as the â€Å"foundations†. this period ranges from 8000 BC to 600 BC and is so named because of it was the beginning era for the all future trends and discoveries which have shaped human civilizations to eventually transform it into the modern world we recognize. This was the time of emergence of major Early "River Valley" Civilizations (about 3500 B.C.E. - about 1200 B.C.E.) and Classical Civilizations (about 1000 B.C.E. - 600 C.E.) which were the first formally des igned societies1. Though there is still some argument between academics about the exact dates of this era, the marker events have been recognized by all and it is accepted that many of these may not have occurred at a specified date but would have happened during a certain period with discoveries being made simultaneously in different regions and different populations. The major transforming events could not remain restricted to any one group or area; they had to be and spread and adopted on a global scale in order to have a true long lasting impact on the human species and their life style. In some cases sharing of knowledge between different groups enhanced the cumulative knowledge base as a greater number of minds could then work on producing new solutions to the existing problems and improving the ones that existed. As such we will be discussing the three major turning points of the period ranging from 8000 BC to 1500 BC from the view point that these were continuous processes a nd the contributions and scale of impact from these differed for different geographical areas. 1. The Agriculture Revolution: Man cannot live without food; as any other species it lives where food can be gained easily and follows where its prey goes. However, humans had many advantages over their animal companions including bipedalism, highly defined motor skills, and most importantly greater mental capacity that allowed them to use

Essay about martin luther the priest Example | Topics and Well Written Essays - 250 words

About martin luther the priest - Essay Example He translated Bible into the language of the people so that they could understand the Holy Book. He was also a noteworthy hymn writer as his hymns brought together different pieces of art and music with different age segments of the society. His theology basically challenged the manner in which the authority of the Pope of the Roman Catholic Church was raised (Rose 2002). He suggested that Bible was the only source of knowledge that comes under the aegis of divinely revealed ones. In the later stage of his life, Martin Luther became strongly Antisemitic whereby he wrote that Jewish homes should be dismantled their synagogues be burnt, money usurped and liberty ended. For these revelations and public statements, Martin Luther was hailed as a very controversial figure among a number of historians and religious scholars. Martin Luther suffered from a number of diseases and eventually died in 1546. Rose, Paul Lawrence. Revolutionary Antisemitism in Germany from Kant to Wagner. Princeton University Press, 1990. Cited in Berger, Ronald. Fathoming the Holocaust: A Social Problems Approach. New York: Aldine De Gruyter,

Barack Obama's Speech in Cairo Essay Example | Topics and Well Written Essays - 1250 words

Barack Obama's Speech in Cairo - Essay Example He is thus open to world publicity and criticism and thus his actions or speeches are subject to world scrutiny. Hence, when Cairo University, which is the source of Egypt's advancement and Al—Azhar, which is a beacon of Islamic learning, hosted him, the world was watching and listening. On his first visit to Egypt as the President of the United States of America, Barrack Obama addressed six issues, which included violent extremism, the Israel-Palestine situation, Iran nuclear weapons, world democracy, economic progress, and women’s rights (USA Today web). This paper will address the issue of the tension situation between Israelis, Palestinians, and the Arab world as elaborated by Obama on 6 April 2009. The issue of the conflict situation in Israel and Palestine is probably one of the issues that have great meaning not only to US, but also to the whole world. Israel is a staunch Christian nation with the Jews drawing their roots from this country. Palestine on the hand is a region occupied by both Muslims and Christians in significant numbers. However, both Israel and Palestine are Middle East countries just like Egypt. They possess very dangerous weapons such as nuclear bombs, which pose a great risk to human life. Again, Israel and America are long time allies based on their military superiority. Obama himself professes Muslim faith but his mother was a Christian and his true religion actually generates another debate. The conflict between Israel and Palestine has been there for ages with some analysts drawing this situation back to the holy books, Quran and the Bible. Hence, this issue somehow ties itself to the war of supremacy between Christianity and Islam though there are other underlying factors. Many countries including America have actually tried in vain to negotiate for a peaceful agreement between these nations. This issue considerably required a careful treading. Therefore, when Obama chose to discuss this issue, the world welcomed th e reprieve and waited for the new intervention on this longstanding conflict. Ironically, even when he was addressing the issue in Egypt, pressure was already building up in the Israel- Palestine border. Subject to these reasons, I find the issue very significant and the audience relevant. In fact, it was the second issue that he addressed on this day. In supporting his call for a permanent solution between Israel and Palestine, Obama accounted 10 points to this effect. He confirmed that America had strong relations with Israel based on cultural, historical ties, and articulation of diplomacy. This fact is widely known and analysts claim that this bond is hard to break because it relies on military supremacy. He also acknowledges the fact that this conflict has claimed many lives and muted unwarranted sufferings. In light of this, he claims that the Jewish people from Israel faced persecution for centuries, more than Six million Jews killed, many more enslaved and tortured, and that these are painful memories for the Israelis (USA Today web). On the other hand, Palestine have endured the pain of dislocation for 60 years, many Palestinians have lost their lives, endured humiliations, lacked security while many wait in refugee camps for aid. A situation he claims is now unbearable in both Israel and Palestine. He equally confirms that America is ready to help in finding a solution. He personally commits himself to pursue this cause with uttermost patience and dedication as the task dictates. In fact, he was to visit Israel the

Antibacterial Essay Example | Topics and Well Written Essays - 1750 words

Antibacterial - Essay Example Their benefit in the medical field and personal hygiene notwithstanding, antimicrobial exhibit certain side effects. Introduction Antibacterial are host of compounds or substances that inhibit or retard the growth of bacteria. They belong to a larger family of compounds known as antimicrobials among which are antifungal and antiviral compounds. Chemically, antibacterial can be isolated from living organisms, obtained by chemical modification of natural compounds or synthesized (Von Nussbaum, 2006). Aminoglycosides, such as streptomycin, are classes of antibacterials that are isolated from living systems. Compounds, such as sulfonamides, that have antibacterial property are obtained solely by chemical synthesis. Semi-synthetic modification of natural compounds also yield antibacterial compounds such as penicillin. The biological activity of antibacterials differs. Some function by killing the target bacteria as in bactericidal agents, while others slow down the growth or reproduction of the bacteria as in bacteriostatic agents (Calderon and Sabundayo, 2007). Bactericidal agents are further grouped as bactericidal disinfectants, bactericidal antiseptic, and bactericidal antibiotics. Several factors, which include the host defense mechanism, the location of the infection, and the pharmacokinetic and pharmacodynamic properties of the antibacterial, affect the outcome of antibacterial therapy with antibacterial compound (Pankey and Sabeth, 2004). The concentration of the antibacterial also affects its biological activity of antibacterials, thus in vitro characterization of antibacterial activity commonly includes the determination of the minimum inhibitory concentration and minimum bactericidal concentration of the antibacterial agent being investigated. To ascertain the drug efficacy of an antibacterial, its antibacterial activity is usually combined with its pharmacokinetic profile, and results of other pharmacological parameters obtained during clinical studies. Mode of action of antibacterials The mode of action of antibacterial differs; indeed, this difference offers a criterion for classification of antibacterials as either bactericidal or bacteriostatic. Some bactericidal agents, such as penicillin, target the bacterial cell wall, while some, for example polymixins, disrupt cell membrane, and another group of bactericidal agents, for instance sulfonamides, interfere with essential bacterial enzymes (Calderon and Sabundayo, 2007). Antibacterial agents that are bacteriostatic in action, such as tetracyclines, target protein synthesis and eventually slow down the growth or reproduction of the bacteria (Calderon and Sabundayo, 2007). Bactericidal agents have found use as disinfectants, antiseptics and antibiotics. For instance, chloroxylenol, a phenolic, is the active antibacterial ingredient in Dettol (Acenzi, 1996), a household disinfectant and antiseptic. Figure 1. Chemical structure of chloroxylenol Chloroxylenol functions by disrupting the cell membrane potential of bacteria. Potassium permanganate, KmnO4, is a strong oxidizing agent that has find application as an antibacterial agent. It is used as antiseptic and disinfectant for treating aquariums and swimming pools. Mere exposure of KmnO4 to sunlight yields oxygen through its decomposition. 2 KMnO4(s) > K2MnO4(s) + MnO2(s) + O2(g) The oxygen oxidizes the cell membrane of the bacteria resulting in the loss of structure and ultimately, cell lysis and death of the bacteria.

Effects of Ongoing Migration Issues in Greece Essay

Effects of Ongoing Migration Issues in Greece - Essay Example According to the report in the post World War II period, Greece was in a hard situation where two factions were competing for its control. This in effect initiated the Greek civil war that between the prodemocracy and procommunist movements. The prodemocracy faction ended up achieving victory and turning Greece in to west learning country of sort. This made Greece resistant to soviet War. The post World War II period has witnessed a huge migration out and in of Greece. Firstly, the country has witnessed emigration to other European countries with expanding industrial economies. However with the stabilizing of the economy of Greece after the World War II period, the immigration in to Greece turned in to a huge unmanageable phenomenon. Albeit being one of the less developed countries of the European Union, in the 1990s, Greece received comparably the highest number of immigrants in relation to the size of her labour force.This paper stresses that  Pakistan, India and Former Soviet Un ion were gaining entry in to Greece. Even more, people from Iraq, Afghanistan, Bangladesh and North Africa immigrated into Greece. The population increase that was witnessed in Greece between 1991 and 2001 was greatly impacted by the immigrants.  Among the European Union member states, Greece tops the list of the countries with the highest number of immigrants to national population ratio today.  The migratory phenomenon in Greece is rather engendered and ethnically distinct.

Why Studying in America Is the Best Decision Any Student Can Make Essay Example for Free

Why Studying in America Is the Best Decision Any Student Can Make Essay One of the most wonderful things about higher education in America is that it varies from institution to institution. There is no â€Å"one size fits all† college experience as each individual university has its own standards and traditions, making it easy for anyone pursuing a degree to find the college that is right for them. At nearly all American schools, there is a seemingly infinite list of degrees to choose from as well, many of which can be tailored to meet the students’ individual needs and interests. Perhaps this explains why so many international students choose to study at American institutions. Every year, the US Department of State’s Bureau of Education and Cultural Affairs receives nearly 25 million inquiries from hopeful students around the world interested in studying in America (â€Å"Why International Students Come to Study at American Colleges and Universities†, Brain Track, 2011). Equally, statistics show that more international students study in America than in any other country in the world. While many similarities do exist between American and International universities, the American college system surpasses all others in quality, flexibility and diversity, as well as being far more culturally expansive, making it the best place to attend school at a college level. Higher education in other countries such as France, for instance, is offered at little or no cost to the students. Any American student accustomed to paying the sometimes very expensive tuition fees of US schools would most likely start packing their bags and dusting off their passports as soon as they heard this. What many people forget is that tuition pays for not only a general education, but the overall experience as well, including life on campus. The majority of American college campuses are kept very up-to-date, while still maintaining their individual charm and historic backgrounds. Class settings vary from small, intimate classrooms with a capacity to hold only twenty students to large auditorium-style classrooms that will seat two-hundred or more. Most classrooms provide students access to the best possible technology and resources to aid their learning. There are a great deal of wonderful student services available outside of the classroom, too, including abundant libraries, computer labs and tutoring centers which are generally available to all students at any time. For students living on campus full-time, the list of perks continues: Comfortable dorm rooms, plenty of on-campus cafeterias and restaurants, full-service fitness centers, student lounges, and more. This easygoing environment makes it easy for students to succeed. Now, compare that picture to what is most often found with free international schools: Ancient, structurally unsounds buildings holding cubicle-like classrooms, out-of-date (if any) technology and resources, incommodious dormitories and far less to do on campus. That doesn’t sound like an environment that would fortify students’ desire to obtain an education, especially when coupled with the almost impossible academic expectations that are usually found in classrooms outside of the US. The pressure to do well in school, especially college, is something that all students have or will face at least once throughout their academic careers. It is what pushes students to try their hardest to ensure their success. However, the pressure seems to be much worse for students in other countries even before they begin attending a university. For example, British high school students are required to take what is called â€Å"A-Level† Tests which quiz on four different subjects. Scores on these tests are used to separate the â€Å"serious† students from the ones who might not do so well in the university system. The scores are also used to narrow down students’ choices in majors, which must be decided before attending. For every degree plan, required classes are only those which apply to the student’s area of study meaning students may not take outside electives that don’t work towards their degree. Work in these classes is said to be extremely challenging in order to further separate the serious students from the not-so-serious ones. This strict academic regimen allows students to fulfill their requirements and earn a degree in only three years. Again, to an American student this would sound great: no useless classes and one less year spent in school. But those â€Å"useless† classes are actually incredibly valuable and give students in America a great advantage over their international peers. The Liberal Arts philosophy is a very unique feature of the American system. It requires all students to earn a general level of education in the arts, sciences and humanities alongside their chosen field of study which can be applied not only to the degree they are working towards but also to any career path they choose to follow later in life. As mentioned by David Crabtree in his essay Why A Great Books Education Is the Most Practical!, these classes are meant to teach students â€Å"more general, transferable skills which will provide the flexibility to adjust to whatever changes may occur†¦ These skills would make a person well-suited to most work environments and capable of learning quickly†¦Ã¢â‚¬  (213). The Liberal Arts philosophy allows students to be well-rounded in their education and provides them with skills that could carry them into almost any career field, should the one they choose in college fail them. Other college systems, specifically that of greater Europe, don’t provide that. Instead, they train students only in one field, leaving them with no safety net or â€Å"Plan B† if the need for one should ever arise. The American college system also caters to students by providing a wide variety of both degree-specific and recreational classes, something many other countries’ college systems seem to lack. This gives every student the opportunity to explore their interests thoroughly and discover which field is truly the right fit for them individually, while also making college seem like less of a chore by giving students a break from the classes they find less interesting. One may argue that some of these classes are counterproductive, distracting students from their more important classes and having them spend more time than necessary earning their degree. However, even the most impractical seeming classes are teaching skills that could potentially come in very handy at unexpected times later in life. For example, consider Steve Jobs, CEO of Apple Computer and Pixar Animation Studios. During his time at Reed College, he attended a Calligraphy class where he learned various typefaces and how great typography was made. Jobs himself said, â€Å"None of this had even a hope of any practical application in my life.† (Jobs, Stanford Report, 2005) However, ten years later he found the skills he learned in the Calligraphy class to be more useful than ever expected when he was designing the first Macintosh computer, the very first computer invented to have uniquely beautiful typography. Jobs made history and permanently changed the world of home computers, which could not have happened if he had studied in say, Finland, where such a trivial class would never be taught. The diverse array of classes also ensures that every student can find a field of study that suits them. Students are not restricted to simply education and medical fields, or even basic writing and art. American colleges allow students to study absolutely anything they wish, from Tourism to Dance Choreography. Furthermore, while they study university students are introduced to many wonderful opportunities such as internships, work-study jobs, and study-abroad programs which are designed to help them better develop their skills and expand their horizons of education and beyond. Most universities also take great interest in each of their students as individuals and wish to see them succeed. Students are often given great career opportunities and connections before even graduating, and many universities will do all that they can to help students find immediate job placement after graduation. Choosing which college or university to attend is one of the hardest and most important decisions a student will ever face. That decision alone holds the power to decide a person’s entire future. Every student is different, they have different dreams and desires and therefore they should have infinite options to choose from to find the place that will best suit them while they chase those dreams. That is why studying in America, where there are hundreds of institutions each with their own individual cultures and traditions and thousands of degree and career plans to choose from, is by far the best decision for any student. 1. â€Å"Why International Students Come to Study at US Colleges and Universities†. Brain Track. 2011. http://www.braintrack.com/ international-studies-in-us-colleges/articles/why-international-students-study-in-us. 2. David Crabtree. â€Å"Why A Great Books Education Is the Most Practical!†. The Composition of Every Day Life. John Mauk, John Metz. Published: Wadsworth, Cengage Learning, 2010, 212-214. 3. Steve Jobs.

Probiotics and Biotechnology

Probiotics and Biotechnology Probiotics and Biotechnology Bacteria are present in the gut of every one. Some of these are harmful while others are beneficial for the health of host. Normally the percentage of beneficial bacteria is more but due to antibiotic treatment and other stress conditions the balance shifts towards the harmful bacteria. Such a condition is called Dysbiosis and needs the treatment of Probiotics. Probiotics are â€Å"live microorganisms which when administered in adequate amounts confer a health benefit on the host. Examples are Lactic acid bacteria (LAB), Bifidiobacteria, yeast and bacilli sp. The food that is beneficial for the growth of Probiotics is called Prebiotics is mostly oligosaccharides. Probiotics and Prebiotics are combinely called synbiotics. Metchnikoff was the first one who observes that it is possible to modify the gut flora. He observed that proteolytic bacteria like clostridia, produce toxic substances that cause aging but lactic acid bacteria can inhibit the growth of proteolytic bacteria. Henery Tissure isolate theBifidiobacterium bifidium from brest fed infants and he recommend these for diarrhial infected children. These protect by displacing proteolytic bacteria. Kollath use the term Probiotics for the microbially derived factors that stimulate growth. Probiotics are the beneficial microorganisms that are beneficial to the human being through certain aspects. Lactic Acid bacteria help in managing lactose intolerance. These bacteria convert lactose into digestible lactic acid. Some of the other benefits of Probiotics are as follow: * Lowering the cholesterol level by break down the bile in the gut. * Lowering the blood pressure by the production of ACE-Inhibitor like peptides. * Protect from Infections by competitive inhibition and improving immune system of the host. * Lactobacillus bulgaricus shows anti carcinogenic activity by decreasing the activity of ÃŽ ²-glucuronidase. * Block the adhesion site for the pathogens. * Probiotics provide the antagonistic enviornment for the pathogens. A good probiotic should have the following properties. Invitro adherence to the epithelial cells and anti-microbial activity. Should have resistant to bile, HCl and pancreatic juice. Immune modulation and GIT colonization. Probiotics are available in the form of dairy products, food, tablets and sachets in the market, with pescribed composition of probiotic microorganisms. Probiotics Biotechnology helps to overcome the different problems faced during their formulation into usable form. Like, stress during formulation, adjustment in new environment and to compete with existing bacteria in the body. The field of biotechnology that deals with the pathogens modifications is called Patho-Biotechnology. First goal of the biotechnology is to improve external stress tolerance, like tempreture and water. Naturally microorganism do this by accumalating compatible solute e.g betaine and trehalose. These solutes stabilized the proteins and reduce water loss. The main goal of the biotecnology is to produce compatible solute accumalating strains, Listeria monocytogens has three natural uptake systems. BetL system has been selected which is encoded by one gene, it is betaine transporter. This gene is cloned into Lactobacillus salivarius and Positive strains shows resistant towards salts and more betaine uptake. The second goal of the biotechnology is to improve the c olonization in the Gastrointestinal tract. This is acieved by cloning BetL gene into B. breve and Trehalose gene from E.coli into L.lactis. The colned strains shows tolerence to gastric juice, bile and intestinal colonization. Third goal of probiotics biotechnology is to produce the strains with increased pathogen competence. It has been observed that pathogens used oligosaccharides express on host cell as a receptors to adhere themselves. Through biotechnology approach receptor-mimic structure express strains are produce. The pathogens bind with these structures and make them harmless for host as well as probiotic strains. E.coli tha express chimeric lipopolysaccharide which is shiga toxin (Stx) receptor, only 1mg can neutralized 100ug Stx. Inaddition to the modification of existing system, artifically engineer improved systems are also used. This technique is called Direct Evolution Approach. In this approach mutant E.coli strain XL1-Red, which lack DNA repairing system. It has mutation rate 5000 times higher than the normal strain, mutation may results into improved quality strains which are selected. Like hyperproline producing E.coli is osmotolerant, produce by the mutation in the first enzyme which results into the loss of feed back inhibition and proline overproduction. Normally probiotics has no side effects but may cause infection in immunosuppressive people. If probiotics are chemically contaminated may be harmfull. So, probiotics are real gift from God and we have to care for them.

Marcuses Account of the Features and Significance of True and False N E

Modern capitalist society is the target of severe criticism in Herbert Marcuse's book, One-Dimensional Man. As one would hope, Marcuse's intent is not merely to point out the shortcomings of the present system. He further hopes to encourage change in the most basic features of society, and with the intent to effect change arises the question of what goals the proposed change is directed towards. Primary among his goals is the "development and satisfaction of human needs and faculties" (xliii). Which of the wide range of human faculties are worthy of development? This question obviously requires value judgments to be made; any answer will be highly subjective or very complex, and probably both subjective and complex. Instead, this paper will focus on the second problem raised by Marcuse's goal: the identification of human needs to be satisfied. In particular, we will examine his own standards for determining what human needs must be satisfied by a rational society. Marcuse assumes that not all of what have been called "needs" at one time or another are real necessities that a rational society need consider. Certain "vital needs" are beyond doubt, however. Those are the needs of human biology without which life cannot continue, and such needs seem clearly to be objectively determined by biological factors. The sheer misery that infects human life when adequate food, water, and protection from the elements are not available in itself would seem to give sufficient reason for a rational society to concern itself first with providing everyone with those bare necessities. It is generally taken for granted that human beings have needs beyond the mere sustenance of biological life. Some of those proposed needs border on the biological, such as "the need for health care." At the other extreme are needs with no physical component at all, such as "the needs for spiritual sustenance." How does Marcuse propose we evaluate these less objectively evident contenders? Overall, he takes an attitude of skepticism towards them. Marcuse writes that "human needs, beyond the biological level, have always been preconditioned" (4). The key concept in this sentence is "conditioned"; the conception of needs of this type are th... ...would rather eliminate upon reflection. For example, one can easily imagine someone realizing that her desire for Gap pants originated in advertisements, and deciding that she did not want this need impressed on her by the advertising industry. This incremental elimination of false needs would go at least partway towards Marcuse's ideal of liberation through the consciousness of one's own servitude. The resources freed up by individuals' abandonment of unwanted false needs could then be used towards satisfying the vital needs of others. This result is less complete of an improvement than Marcuse is arguing for; however, it is probably the greatest shift in individuals' conception of their own needs that can be accomplished given the inherently social nature of non-physical needs. Even with its ambitions diminished in this way, Marcuse's consideration of true and false needs shows how there is room for movement toward "the optimal development†¦of all individuals, under t he optimal utilization of the material and intellectual resources available to man" (6). All citations from: Marcuse, Herbert. One-Dimensional Man. Boston: Beacon Press, 1964.

Julius Caesar - Tragic Hero :: essays research papers

Julius Caesar As A Tragic Hero In Julius Caesar William Shakespeare illustrated Caesar as a tragic hero by showing that he was a noble man of high rank, by showing that he was a historical figure with a tragic flaw which lead to his downfall, and by showing that Caesar accepted his fate of death & achieved honor and respect in his death. There is a contradiction between who the main tragic hero of Julius Caesar is. Can there possibly be 2 main tragic heroes in one book? If Julius Caesar wasn’t the main tragic hero of the book then why is the book named after him? Shakespeare illustrated Caesar as a tragic hero by showing that he was a noble man of high rank. Every Roman followed his leadership and Caesar also defeated the great Pompey. First of all, At the Feast of Lupercal Caesar manipulated the commoners and made himself look noble to the commoners. Casca said, "Why there was a crown offered to him;...people fell a-shouting" (I,ii,221-223). Next, To show how noble and great Caesar was, the Romans would stand along the street sides to watch him pass by. "Madam not yet, I go to take my stand; /To see him pass on to the Capitol," said the soothsayer (II,iv,25-26). Finally, Caesar had the greatest rank possible as he would have been crowned king if it wasn’t for the conspiracy’s plot. As Casca said, "Indeed they say senators tomorrow; /Mean to establish Caesar as king..." (I,iii,87-88). Shakespeare illustrated Caesar as a tragic hero by showing that he was a historical figure with a tragic flaw which lead to his death. Julius Caesar took over most of the Roman Empire and his events are very important to history. First, Julius Caesar is very historical because if he wasn’t then, we would not be talking about him today. As Cassius ironically said, "...How many ages hence /Shall this our lofty scene be acted over in states unborn..." (III,i,112-113). Secondly, Every tragic hero has a tragic flaw that leads them to their death and one of Julius Caesar’s flaw was arrogance. As Caesar himself said, "But I am constant as Northern Star.../There is no fellow in the firmament" (III,i,60-62). Finally, Caesar made a big mistake which lead him to his downfall when he didn’t take the soothsayer’s warning. Again this was the fact that Caesar was arrogant. The soothsayer said warning Caesar, "Beware of ides of March" (I, ii,23) then Caesar replied that the soothsayer was a fake, and to dismiss him. Julius Caesar - Tragic Hero :: essays research papers Julius Caesar As A Tragic Hero In Julius Caesar William Shakespeare illustrated Caesar as a tragic hero by showing that he was a noble man of high rank, by showing that he was a historical figure with a tragic flaw which lead to his downfall, and by showing that Caesar accepted his fate of death & achieved honor and respect in his death. There is a contradiction between who the main tragic hero of Julius Caesar is. Can there possibly be 2 main tragic heroes in one book? If Julius Caesar wasn’t the main tragic hero of the book then why is the book named after him? Shakespeare illustrated Caesar as a tragic hero by showing that he was a noble man of high rank. Every Roman followed his leadership and Caesar also defeated the great Pompey. First of all, At the Feast of Lupercal Caesar manipulated the commoners and made himself look noble to the commoners. Casca said, "Why there was a crown offered to him;...people fell a-shouting" (I,ii,221-223). Next, To show how noble and great Caesar was, the Romans would stand along the street sides to watch him pass by. "Madam not yet, I go to take my stand; /To see him pass on to the Capitol," said the soothsayer (II,iv,25-26). Finally, Caesar had the greatest rank possible as he would have been crowned king if it wasn’t for the conspiracy’s plot. As Casca said, "Indeed they say senators tomorrow; /Mean to establish Caesar as king..." (I,iii,87-88). Shakespeare illustrated Caesar as a tragic hero by showing that he was a historical figure with a tragic flaw which lead to his death. Julius Caesar took over most of the Roman Empire and his events are very important to history. First, Julius Caesar is very historical because if he wasn’t then, we would not be talking about him today. As Cassius ironically said, "...How many ages hence /Shall this our lofty scene be acted over in states unborn..." (III,i,112-113). Secondly, Every tragic hero has a tragic flaw that leads them to their death and one of Julius Caesar’s flaw was arrogance. As Caesar himself said, "But I am constant as Northern Star.../There is no fellow in the firmament" (III,i,60-62). Finally, Caesar made a big mistake which lead him to his downfall when he didn’t take the soothsayer’s warning. Again this was the fact that Caesar was arrogant. The soothsayer said warning Caesar, "Beware of ides of March" (I, ii,23) then Caesar replied that the soothsayer was a fake, and to dismiss him.

The 1994 Stanley Cup Champion New York Rangers :: Hockey History Winning Sports Essays

The 1994 Stanley Cup Champion New York Rangers It is the dream of every child that has ever played hockey to one day be able to hold hockey’s most prized possession over his or her head. The glory, honor, and prestige that goes along with this trophy is by far the most elite in any sport. It is amazing to me how many years and the amount of effort these players put in just to hold this cup over their heads. Why is there such a drive and how did this trophy come to mean so much to so many people? This trophy has such humble beginnings. Originating in Canada, Hockey was taken very seriously. There was a lot of rivalry going on throughout the country, especially in the Amateur Hockey Association, as to who had the best hockey team. It was in response to this that Lord Stanley of Preston, the Governor of Central-Canada, decided to present a trophy to the team that won the championship. He said, â€Å"I have for some time been thinking that it would be a good thing if there were a challenge cup which should be held from year to year by the champion hockey team in the Dominion (of Canada)† (Nhl.com). Lord Stanley purchased a cup-like trophy for the equivalent of only $50.00, and from then on, it was presented to the winning team. â€Å"The Stanley Cup—today the symbol of the hockey championship of the world, oldest professional sports trophy in North America, glittering prize of a multi-million dollar industry, was then for amateurs†(McFarlane 14). The cup wa s first awarded in 1893 and the names of each member on the team were engraved on it. As the years went on, they were forced to add more rings around the cup to make room for all of the champion’s names. The cup started as a challenger’s cup, meaning whoever won had possession of it, but any other team could challenge them at any time for their chance at the cup. â€Å"Over the years the Stanley Cup has grown in size and importance† (McFarlane xi). The New York Rangers, who entered into the National Hockey League in the 1926-27 season, quickly became aware of what it was like to rise to the top of the league and to hold the Stanley Cup over their heads. Lead by Lester Patrick, the head coach and Bill Cook, who won the scoring title that year, the Rangers finished at the top of the league.

Hinduism and Buddhism, and Their Respective Elements

Two known eastern religions and philosophies shared the area of India for centuries, which probably lasts up to this date. These two are Buddhism and Hinduism. Since both concept of Buddhism and Hinduism originated from a single source, it would be possible to identify similar concepts between the two, or at least some form of derivative of a concept belonging to one of the two mentioned religions and philosophies. The focus of this paper primarily entails the comparison between the two great religion philosophies of Buddhism and Hinduism. There is bound to be a difference between them, as one of them originated earlier than the other.One cannot simply judge that the latter one is a mere copy of the one that existed before it. In relation to death and the afterlife, there are two concepts which can be identified in both Buddhism and Hinduism: Reincarnation and Samsara, the Wheel of Life wherein rebirth is usually based. For now, it is best if the both Buddhism and Hinduism be discern ed and identified as a separate entity. The Two Eastern Religion Philosophies: Buddhism and Hinduism As mentioned earlier, the two primary religions and philosophies that proliferated in India were Buddhism and Hinduism. Both of which had a significant amount of followers.Buddhism and Its History. Basically, Buddhism is the basic religion to which its disciples and members follow the scriptures and teachings of Buddha. After Buddha's death, its followers—mostly monks—congregated in order to discuss which scriptures and teachings would fit best to the aims of Buddha and the proliferation of Buddhism around India, and in other parts of the world. Emperor Ashoka converted to Buddhism after witnessing a carnage he produced. After being converted, he dedicated his life and a whole lot of structures to Buddhism, and to Buddha—his life and death.He ordered the construction of numerous pillars which contained the scriptures and teachings of Buddha, spreading it through these stone pillars (Boeree 1999). It was Emperor Ashoka who allowed Buddhism to proliferate across India and beyond its borders, sending messengers to promote Buddhism within those areas. Hinduism: a Brief History. It has been mentioned by historians that Hinduism dates back around 5,000 years ago, proving that it is a much older religion than Buddhism. The word was actually derived from the river â€Å"Indus†, from an area of which it originated (Kolanu 2009).The daily practices of the area's inhabitants gradually turned into a religion or concept, upon which it revolves around the peoples' religious, philosophical, and cultural practices native to the Indian sub-continent (Kolanu 2009). It has had many names before Hindu. However, many of its followers would prefer to call it as Hindu, after the name—or at least a close version of it—of the place wherein it originated. It would be later known in history as one of the main religions in India, which is still qu ite true today—Islam is the second main religion during the contemporary period.The Four Noble Truths of Buddhism. The Four Noble Truths is one of the basic doctrines that Buddhist follow. It basically involved the dispossession of material things, which Buddhist do not really need. The First Noble Truth entails the realization that every aspect of existence is unsatisfactory as these are all subjected to birth, decay, disease, and death (Lorentz 2007). The Second Noble Truth is the cause of dukkha. The Third Noble Truth entails the freedom from dukkha, wherein one is required to remove the craving of the senses.The Fourth Noble Truth leads to the end of the dukkha by following the Eigthfold path: Perfect understanding, Perfect Thought, Perfect Speech, Perfect Action, Perfect Livelihood, Perfect Effort, Perfect Mindfulness, and Perfect Concentration (Lorentz 2007). India's Caste System. Hinduism entailed a social hierarchy in which identified their society, based on social ra nkings upon which was born into, or had been reborn into. When the Aryans came to the Dravidian-occupied Indian subcontinent, they implemented a caste system which separated them from the Dravidian.It composes of four major components wherein the bottom was reserved for the Dravidian people. The topmost was known as the Brahmin class, made up of religious officials. The second was the Kshatriya, which was reserved for warriors and rulers. The third was the Vaishya, which was reserved for artisans and other skilled workers like farmers. The last one was the Shudra, wherein they serve the higher castes (Flesher 1997). Intermarriage was disallowed because they believe that it will reduce their rank. One is also required to perform well, and promote goodness in order to maintain the rank or move upward when they are reincarnated.The opposite happens to those who promote evil. It has also been mentioned that some Buddhist from other areas practice the same Caste system implemented by the Aryans. However, they implemented new ideas in order to promote equality among the classes, which is a chief principle of Buddhism. The Life of Buddha: Who was He anyway? Buddha was said to have been born in the body of Siddhartha Gautama, the prince of Kapilavastu which was near the Indian-Nepalese border, during the fifth century B. C. (Delattre 2009).At around this time period, India had a prolific spiritual heritage, with Hinduism at the forefront. It has been described in spiritual scriptures—probably from Hindu sources—that an ascetic will be born and become the greatest spiritual teacher. This ascetic would also realize the ultimate truth (Lorentz 2007). It has also been mentioned in Hindu scriptures that after the prince was born, seven Brahmin priests observed the baby, concluding that the baby will become a great spiritual leader who will leave his royal status behind him; the basic principle of Buddhism.However, his father wished for him to become a Great K ing, giving him the best education which a prince deserved. His curiosity of the world beyond the walls of their palace urged him to sneak out and realize the truth about the world they lived in. After this realization, he vowed to help the people by living life as an ascetic, leaving his royal status behind. While on his spiritual quest, he went under the wings of great teachers, to which he was able to surpass. Realizing that there is still dukkhas to be flushed away, he left his teachers and practiced by himself.He was able to attain his complete spirituality without the practice of extreme asceticism. For the next four or so decades, he ordained new followers and taught them what he had learned from his spiritual quest (Lorentz 2007); he became Buddha. End of the World at the Presence of Seven Suns In Buddha's sermon of the Seven suns, he envisioned that Seven suns would appear on the sky and wreak havoc towards the Earth, through a series of cataclysmic events (Jayaram 2007). T his will occur after many hundreds and thousands of years in the future; as do all â€Å"end-of-days† prophecies.In Buddha's version, the presence of the seven suns will cause the following: first sun would cause severe drought; second sun will evaporate streams and ponds; third sun will evaporate great rivers like the Ganges; fourth sun, after a long lapse, would evaporate the great lakes; After another long lapse, a fifth sun will gradually drain oceans; After yet another long lapse, a sixth sun will scorch the earth and cause volcanic eruptions; After another long interval, the seventh sun will turn the earth into a ball of flame and then explode and disappear. A Slight Taste of Death and the AfterlifeBoth Hinduism and Buddhism believed in reincarnation, as the caste system which they followed required reincarnation to reward or punish people. However in Buddhism, one must attain Nirvana—enlightenment–in order to escape the endless cycle of reincarnation. If the person failed to do so, he or she will be reborn into one of the following six states of life: Heaven (has 37 different levels), Human life (under the caste system), Asura (Demi-Gods), Hungry ghost (taken literally), Animals (those who have killed animals), and Hell (the lowest level) (Tang, Urbandharma.org 2002). References Boeree, C. G. (1999). The History of Buddhism. Retrieved May 19, 2009 from Delattre, M. (2000, November 18). The Illustrated Life of the Buddha. Retrieved May 19, 2009 from Flesher, Paul. (1997, February 8). Social Organization: The Caste System. Retrieved May 19, 2009 from Jayaram, V. (2007). Buddha's Discourse on the End of the World.Retrieved May 19, 2009 from Kolanu, P. (2009). The History of Hinduism. Retrieved May 19, 2009 from Lorentz, M. (2007). Buddhism. Retrieved May 19, 2009 from Tang, T. H. (2002, March 22). Buddhist View on Death and Rebirth. Retrieved May 19, 2009 from

Economy 320 Money and Banking Essay

The Federal Open market Committee has twelve voting members. Seven of these members are the board of governors who are appointed by the president and serve for terms that are fourteen years long. The appointment has to be approved by the senate. The reason as to why the terms are long is so that the committee can be freed from presidential and political influence. The years also end on 31st of every even year eliminating the possibility of a president appointing a majority of the board in their four year terms. The board members are permanent voters and vote every time the exercise is carried out. One of the remaining five positions is filled by the president of the Federal Reserve Bank of New York who is a permanent voter while the rest of the positions are filled by the remaining eleven Federal Reserve Banks on a rotation basis. These include the Reserve Federal Banks of Cleveland, Boston, Chicago, Philadelphia, Dallas, St. Louis, Atlanta, Richmond, Kansas City, San Francisco and Minneapolis. Chicago and Cleveland vote alternatively (vote once in every two years) while the rest of nine Reserve Banks vote after every two years (vote once in three years). This committee is important as it functions to formulate and regulate monetary policy for the country’s Federal Reserve System . which describes the actions implemented by the central bank. The committee also determines the capability of the Federal Reserve joining the Treasury department in the intervention of foreign exchange. It is important to note that the Federal Reserve is in charge of the monetary policy tools which include discount rate and the reserve requirements which are controlled by the board of governors of the Federal Reserve System. The third tool which is market operations is the third tool controlled by the Open Market Committee. Where does the power lie within this committee? The power lies with the president of the Federal Reserve Bank of New York. The New York Fed also acts as the vice chairman to the committee and is a permanent voting member. In the event he is not present during a voting session, his place can not be taken by another Fed, rather, one of his vice presidents votes in his place. This is because the New York Fed plays an important role in the system such as carrying out intervention in the foreign exchange market in the event it is required and conducting all the open market operations for the Federal Reserve. 2. If the Fed lends five banks an additional total of $100 million but depositors withdraw $50 million and hold it as currency, what happens to reserves and the monetary base? From the above question, there will an increase in the Reserves by $50 million, while the MB (Money base) is increased by $100 million. Banks Balance Sheet Assets Liabilities Reserves +$50 M Discount loans +$100 M Deposits -$50 M -$50 M Balance Sheet of Fed Assets Liabilities Discount loans + $100M Reserves +$ 50M Currency +$50M 3. What are the advantages AND disadvantages of inflation targeting? Advantages Inflation targeting unlike exchange rate peg makes it possible for the monetary policy to focus and concentrate on domestic considerations that need to be addressed and respond appropriately shocks that are affecting the domestic economy. When compared to money targeting, inflation targeting is advantageous in that its success is not hampered to a great extend by the stability in the relationship between money and inflation (Mishkin, 2007). This is because instead of depending on such relationships, it utilizes all the information that is available in determining the best strategy and settings for the monetary policy tools. Inflation targeting is also easy to explain to the public as it can easily be understood enhancing transparency. This increases accountability on the central bank’s part (Mishkin, 2007). It also makes it possible to eliminate the possibility of the central bank falling into traps such as time-inconsistency because of the enhanced transparency. Eliminating time-inconsistency which is usually caused by central bank being politically pressured to undertake monetary policy that is overly expansionary makes it possible for inflation targeting to focus and concentrate on political debate that is directed towards what the steps the central bank can take to address issues such as unemployment, increase output growth and external competitiveness through formulations of the monetary policy (Mishkin, 2007). Disadvantages Inflation targeting is associated with some disadvantages as a monetary policy strategy. The method is argued to be too rigid such that it has no allowance for changes in the event they need to be done fast. The method is also said to have the potential of allowing discretion which is not good as it hinders transparency hence accountability of the central bank (Mishkin, 2007). The strategy also feared to be capable of lowering the rate of economic growth as it has the potential of increasing the output instability. Inflation targeting is also argued by critics to only be able to produce weak accountability on the part of the central bank because of the fact that inflation can not easily be controlled and also because of the long lags that exist from the monetary policy tools to the outcome of the inflation. This is a serious problem specifically for countries that have emerging markets. Inflation targeting is also said to be incapable of preventing fiscal dominance (Mishkin, 2007). The exchange rate flexibility that must exist for the inflation targeting to be function can result to financial instability which is very crucial for emerging market countries. 4. You often read in the newspaper that the Fed has just lowered the discount rate. Does this signal that the Fed is moving to a more expansionary monetary policy? Why? One of the instruments used by the Fed to formulate the monetary policies is discount rate. This is the interest charged on loans given to depository institution by the Federal Reserve Bank. This interest is the only one Fed usually charges. Banks usually loan each other money and would not go to the Fed under normal circumstances. However during economic and financial crisis such as the current recession, most banks raise the interest charged on the loans they lend to other banks, in an effort to help banks especially the small ones which are not in a position to afford the high rates demanded by big banks, the Fed usually offer loans to these banks to enable them maintain the reserve requirement they need hence run their operations as usual. The interest rates on these loans are usually low making it easier for banks to borrow from the Fed what they need to remain in business. Market analysts and experts argue that as much as the Fed has the responsibility of lending money to banks in times of need, its announcement of lowered discount rate usually is an indication of a more expansionary monetary policy to come. This is because of the impact lowering discount rates have on the government’s finance. The effects are positive when well managed and if the country recovers quickly from the financial crises. This is because low discount rate is usually the last resort that banks turn to in the event of crises. A decline in interest rates also affects government finance. It is done to lower inflation rates as it increases the number of available projects at a cheap price attracting investors to invest so that there is no money floating around. This is based on the fact that the more money there is the higher the rate of inflation. Lowering the discount rate is hence signals another monetary policy on the way. 5. What happens to nominal GDP if the money supply grows by 20% but velocity declines by 30%? M*V = P*Y a %&? 916; PY = %&? 916; M + %&? 916; V = 20% – 30% = -10% If the money supply grows by 20% and the velocity decreases by 30%, the nominal GDP will decrease by 10 percent. 6. If Mexicans go on a spending spree and buy twice as much French perfume, Japanese TVs, English sweaters, Swiss watches, and Italian wine, what will happen to the value of the Mexican peso? This would result to a negative value being reported during the trading period as the imports will have exceeded the exports resulting to a trade deficit. This would have a great impact on the Mexico’s foreign exchange market. A trade deficit as the one described above, Mexico will have to convert its peso to the currencies of the countries it is importing from. Since it is buying from many countries in large amounts, the supply and presence of the peso will increase on the forex markets causing the peso to lose value as they will no demand for it. The value of Mexican peso would therefore decrease against the French, Japanese English, Swiss and Italian currencies (Mishkin, 2007). 7. If the money supply is 250 and nominal income is 1,900, the velocity of money is v= (P ? Y)/M Where v is velocity, P = price level Y = 1,900 M = 250 Since the price level is not given, velocity of money can also be calculated by dividing the GDP value with that one of money in circulation. Hence v = GDP/ money supply, v=1900/250 v=7. 6 8. What are the key advantages of exchange-rate targeting as a monetary policy strategy? The advantages associated with exchange-rate targeting are several. They include the fact that its nominal anchor is able to fix the rate of inflation of goods that are traded internationally. This enables the strategy to keep country’s inflation rate under control. A credible exchange rate target has the potential of anchoring the inflation expectations to the rate of the anchor country that has its currency pegged (Mishkin, 2007). Exchange rate target has the potential of eliminating the occurrence of time-inconsistency of the central bank if commitment is present as it provides rules of conduct that should be complied with. Exchange rate target strategy is alas simple and clear making it easier for the public to understand hence increasing transparency and accountability of the central bank (Mishkin, 2007). 9. If a pill were invented that made workers twice as productive but their wages did not change, what would happen to the position of the short-run aggregate supply curve? Aggregate supply is used to determine the volume of products (goods or services) produced in an economy at a certain given price level (Mishkin, 2007). The relationship between the aggregate supply and the general price level is such that an increase in price levels implies that the business has to expand and increase its production so as to meet the demand for its products. Increased demand hence results to expansion in the economy’s aggregate supply. Aggregate supply can also be described as the total amount of goods and services present in an economy at all possible (low or high) price levels (Mishkin, 2007). In the short run, nominal wages of employees does not change while production output increases. This implies higher profits. In the event the event the price levels rise, the short-run aggregate supply curve would have an upward sloping because the nominal wages are fixed while the output (production) is rising. However in the event the prices of the products were not increasing, this curve would remain horizontal (Mishkin, 2007). 10. Explain the law of one price and the theory of purchasing power parity. Why doesn’t the purchasing power parity explain all exchange rate movements? What factors determine long-run exchange rates? The law of one price postulates that for a market to be efficient, all goods that are identical in functionality should be sold at one price (Mishkin, 2007). This law is very closely related to the out comes of globalization and the different free trade areas and markets. It seeks to explain that in future, all countries and market areas in the world will earn the same amount of money for equal amount of work/service, product and their quality (Mishkin, 2007). This implies that all sellers will look for markets that have prevailing high prices while the buyers will flock to sellers that are offering low prices for the goods and services. This will force the sellers to converge and agree on one price for the goods. Purchasing-power parity is a theory that explains how the exchange rate is determined and provides a way of comparing the cost of goods and services amongst countries. It postulates that when domestic purchasing power of a country is equivalent to that of another one at a particular exchange rate then the exchange rate between their currencies will be at equilibrium (Mishkin, 2007). This takes form of the law f one price eventuality in which at some point in life it is considered that similar goods will have the same price irrespective of the location or country. Purchasing power parity does not explain all exchange rate movements because the comparisons used in the method have the potential of being misleading (Mishkin, 2007). Most comparisons are usually based on the living standards of the citizens of the countries in context. It is done through assumption that the real value of the goods and services is the same in both the countries being compared. This can however be misleading as cultures vary such that what is considered to be a luxury may not be the same in the other country. Purchasing power parity has no allowance for this diversity hence the exchange rate based on this method differs depending on the goods chosen for use for the index. The major factors that determine long-run exchange rates are inflation and expectations. This is because a change in the levels of money supply causes price levels to change. Inflation also causes increase in the nominal interest rate to its long run rate during the phase of transition. Expectations of inflation usually result to increase in the expected returns on the foreign currency causing domestic currency to lose value (depreciate) before the transition phase (Mishkin, 2007). Since rate of inflation is always on the increase due to the increase in growth rate of money supplies, nominal interest rate also increases. Other factors include yield differentials (difference in interest rates) in the various countries, the flow money/funds used for buying stocks and bonds, the countries’ public debts band the trade balance merchandise (Mishkin, 2007). Word count: 2400. Reference

Wealth As Determinant Of Health Health And Social Care Essay

There is a phenomenon in the United States that illustrates how wealth is a cardinal determiner of wellness. Wealth affords those who attain it, certain societal benefits which include entree to high quality instruction, employment, lodging, child care, recreational chances, nutrition, quality medical attention, and safer and cleaner vicinities. In 1985, the U.S. Department of Health and Human Services ( HHS ) constructed the Secretary ‘s Task Force Report on Black and Minority Health. The study was more typical than old studies, comparing four minority groups in the United States every bit good as the White population. In add-on, A it utilised aA statisticalA presentation of A † inordinate deceases † instead than the usual decease rates. This attack emphasized the fact that lives that were lost would non hold been lost had minority decease rates been the same as for the White population. These differences were subsequently coined as wellness disparities. As a conse quence of the forceful nature of this study and the demand forA integrating of wellness promotion/disease bar schemes into these populations, the Office of Minority Health was established within HHS. Since the origin of the Office of Minority Health research has shown that disparities exist in the population on the footing of both wellness position and wellness attention bringing. These disparities are the consequence of assorted variables. The lexicon of Public Health defines wellness disparities as â€Å" differing degrees of wellness indexs like life anticipation, baby and perinatal mortality rates, that are observed among sections of a population, discernable in the size of the wellness spread between the highest and lowest section of the population, that frequently correlate with economic indexs, educational degree, employment and lodging conditions. † There are differing theoriesA orA premises usedA to explicate why wellness disparities plague certain populations. What both of these theories lack is the causalA mechanism by whichA the disparities occur. The historical context of attending to wellness disparities began with W.E.B. Du Bois. The being of wellness disparities in America was foremost documented in 1906 by W.E.B. Du Bois. Fueled by the averment that Negroes were an inferior race, Du Bois used nose count and disease informations from the late 1800s to document widespread disparities in bosom disease, infant deceases, maternal deceases, TB, and pox. Based on these observations, Du Bois asserted that such wellness disparities had nil to make with lower status and were strongly associated with multiple factors such as poorness, deficiency of instruction, and societal factors. A The taking wellness disparities include: entree to care, quality of wellness or wellness position, cardiovascular disease, malignant neoplastic disease, diabetes, HIV/AIDS, asthma, infant mortality, and mental wellness. Quality of attention in peculiar, has shown to hold significant spreads among populations. As it relates to disparities in quality of attention, the Agency for Healthcare Research and Quality â€Å" Quality wellness attention means making the right thing, at the right clip, in the right manner, for the right people-and holding the best possible consequences. † ( Q ) Quality wellness attention is effectual, safe, seasonably, patient centered, just, and efficient. In 1999, Congress commissioned the Institute of Medicine ( IOM ) to look into wellness and wellness attention among racial/ethnic minorities. The consequences of the survey conducted, entitled Unequal Treatment: Confronting Racial and Ethnic Disparities in Health Care, demonstrated that minorities had p oorer wellness and were systematically acquiring lower-quality attention even when factors such as insurance position and income were n't involved ( Smeadley, Stith, & A ; Nelson 2003 ) . Despite paces towards extinguishing disparities, they still persist. Health attention disparities in quality of attention are found among several mark populations. These populations include: racial and cultural minorities, those of a certain socioeconomic position, occupants of rural countries, low-income groups, adult females, kids, the aged, and individuals with disablements. An copiousness of grounds demonstrates that as a consequence of several factors, a huge bulk of people in these mark population groups do non have high quality wellness attention. Perceived supplier favoritism has both direct and indirect effects on wellness attention use and wellness position. Surveies such as those conducted by Van Houtven et Al. and Blanchard and Lurie found that persons who perceived supplier favoritism significantly delayed wellness attention use ( 10, 15 ) . The biopsychosocial theoretical account explains how stereotyping or bias can bring on emphasis in those who experience it and as a consequence have a negative impact on wellness position. Patient-pro vider miscommunication has several branchings such as medical mistakes, deficient medical attention, and even decease. This type of miscommunication is the consequence of cultural and linguistic communication barriers. Bettering lingual and cultural competence can be accomplished by increasing the proportion of underrepresented clinicians in wellness systems and in medical instruction. Technology lacks in health care seem to besides bring on lacks in quality of attention provided to many of persons in the mark population. Suppliers in rural and destitute countries are holding troubles because they lack the wellness information engineering that their opposite numbers have in the urban and more flush countries. Differential entree to care can take to disparities in quality of wellness attention. Deriving entree to wellness attention is so an of import requirement to obtaining quality wellness attention. Minorities and low-income groups are less likely to hold wellness insurance and are more likely to hold public insurance. Payment rates for Medicaid are significantly lower than for Medicare, hence, minorities having Medicaid or that are uninsured receive attention in different scenes than in private insured or Medicare patient. Evidence suggests that entree to a regular and usual beginning of attention can greatly cut down wellness disparities. Transportation barriers, distance to clinics, or a deficiency of cognition about supplier locations have besides threatened entree to care. In 2003, the Agency for Healthcare Research and Quality, as directed by the Healthcare Research and Quality Act of 1999, presented Congress with the first one-year National Healthcare Disparities Report and the National Healthcare Quality Report. Among the many findings as it relates to healthcare and healthcare quality disparities, the studies found that inequality in quality exists. Key findings in the 2009 National Healthcare Quality Report found that attempts to cut down disparities have had an impact, nevertheless, disparities still exist. In the study, it was found an estimated cost $ 65-130 billion can be attributed to premature decease and lower wellness position among uninsured people. The study besides focuses on several scientifically supported nucleus quality measures that autumn into two classs, either process steps or result steps. When compared to White persons: Blacks received worse attention for 50 % and better attention for 15 % of nucleus steps ; Asians received wo rse attention for 30 % and better attention for 40 % of nucleus steps ; American Indians and Alaska Natives ( AI/ANs ) received worse attention for 45 % and better attention for 25 % of nucleus steps ; Hispanics received worse attention for 70 % and better attention for 20 % of nucleus steps. ( Q ) Associating to income disparities, hapless people received worse attention than high-income people for 75 % and better attention for 5 % of nucleus steps. ( Q ) When comparing the spread in disparities with findings from old old ages, 66 % of nucleus steps have non improved for Blacks, Asians, and Hispanics ; ensuing in a dead or increased spread. For inkinesss in peculiar, the spread seems to somewhat be shuting with an betterment in approximately 20 % of the disparities steps. For AI/ANs there is an betterment of approximately 40 % of disparities steps. However, when reexamining these findings, one may ask whether or non utilization patterns among these groups were taken into consideration besides. Extinguishing or cut downing healthcare disparities will necessitate statute law and action. Health policies and enterprises are made on three degrees of authorities, federal, province, and community-based. An illustration of a large-scale federal-level policy is REACH 2010. Reach 2010 is the CDC ‘s attempt to extinguish racial and cultural disparities. The CDC has awarded grants to 40 community-based alliances countrywide to implement a community-based plans and culturally-appropriate intercessions in the riddance of disparities. An illustration of a state-level policy is the Colorado Turning Point Initiative ( CTPI ) . The CTPI has set up informations aggregation plans to supply a standardised comparing of wellness indexs by race and ethnicity. Systems have besides been created to work towards its intended end of wellness disparities riddance. Such as the development of a province Office of Health Disparities and an betterment in linguistic communication aid for those who lac ks English proficiency. An illustration of a community-based disparities enterprise is the Florida Community-Based Participatory Research ( CBPR ) Initiative in Reducing and Eliminating Health Disparities. This inaugural supports disease intercession research in disparities utilizing community-based participatory research which is conducted by communities and research workers. There are several possible policy options for work outing the job of wellness attention disparities in quality of attention. As many persons in the mark populations are uninsured or underinsured, entree to wellness insurance by manner of policies such as the Healthcare Reform may hold a great impact on wellness disparities. For minorities and other mark groups, Healthcare Reform will take down costs for households, provide greater and more low-cost insurance picks, increase entree to care, advance primary attention, and command chronic disease. Another possible option is the Institute of Medicine ‘s Model of entree to wellness Services. A last possible policy option is acceptance of Health Information Technology ( HIT ) by manner of policies such as the Health Information Technology for Economic and Clinical Health ( HITECH ) ACT. The preferable policy option for work outing the job of wellness attention disparities in quality of attention is wide acceptance of HIT. This option should particularly be implemented in destitute and rural countries. The policy ‘s standard should include: acceptance of wellness IT, quality wellness services provided, an impact on wellness disparities, coverage of quality informations, and political feasibleness. The degree of engineering is sufficient to implement this policy option. Presently, there are several types of wellness IT technologies, which includes: electronic wellness records ( EHRs ) , E-health, electronic medical records ( EMRs ) , and computerized supplier order entry ( CPOE ) . Barriers to acceptance may show themselves in the signifier of: cost/lack of capital to put among suppliers, inability to incorporate the HIT with current systems, offline clip, lost of productiveness or income during passage, preparation, and hardware/software ascents. By implementing the HIT acceptance policy the spreads in quality of attention created by wellness disparities can be decreased. Broad acceptance of HIT will greatly even out the industry for all suppliers. Those suppliers in rural or destitute countries, such as Community Health Centers ( CHCs ) , in peculiar will hold the greatest impact on wellness disparities. â€Å" Given that CHCs sever about 14 per centum of the state ‘s uninsured people, 11 per centum of Medicaid enrollees, and 10 per centum of minorities, puting in spread outing CHC ‘s wellness IT capacity seems a valuable scheme to farther cut down wellness disparities for a significant figure of financially vulnerable patients † ( Shields 2007 ) . An of import characteristic of Health IT such as EHRs is the clinical supplier support interface that several systems contain. This characteristic provides recommendations on diagnostic and screening trials. â€Å" This Fosters just intervention for diverse pop ulations by extinguishing any possible racial or cultural prejudice form the wellness attention supplier that might impact clinical judgement † ( Custodio 2009 ) . The system will to boot help in the decrease of medicine mistakes and inauspicious drug effects with its medicine faculty. This faculty can urge dose, interaction information of several drugs, and generic options. The interoperability of wellness IT technologies such as EHRs will greatly increase functionality and as a consequence, the quality of attention provided. As many in the mark populations may be uninsured, lack the cognition of available resources, may populate far from a individual entity supplier, are hesitating to seek medical attention until something is incorrect, and miss a medical place, they tend to use hospital exigency suites more frequently than needed for medical attention. Health It such as EHRs will let suppliers from assorted clinics or infirmaries, entree a patient ‘s medical records, which will assist to cut down duplicate of services and medical mistakes. EHRs to boot, let for easier coverage of quality informations and public presentation monitoring. The information provided from the coverage will ease enterprises with a end of quality improvements. â€Å" An electronic wellness record that includes certification of demographics, including race and ethnicity, hazard facto appraisals, and preventative and chronic disease direction determination support, enables the clinician to pull off more efficaciously the complex wellness attention demands of our vulnerable populations † ( Custodio 2009 ) . Health IT is a valuable tool in the attempt of battling wellness disparities. The political feasibleness associated with the wide acceptance of wellness IT involves several involvement groups or stakeholders. Government bureaus such as the Commission to End Healthcare Disparities ( The Commission ) have taken an active function in this issue and will interest in the result of this policy alteration. The Commission is a federal undertaking force focuses on quality, physician leading, and systems as a agency to extinguishing disparities. Community organisations besides play a critical function in the issue as they are the 1s that have direct contact with those in the mark population. This policy alteration will let them to come in the community and be a liason between suppliers and the mark population. The mark population groups have the most at interest when it comes to the policy alteration seeing that they are the 1 ‘s straight affected by the disparities. Healthcare suppliers or health care organisations besides have a interest in the policy alteration since they will be buying the systems needed to implement the alteration. Employers and concerns such as insurance or wellness IT software/hardware companies will besides hold a interest in this policy alteration with both perchance benefiting from the alteration. The stakeholders in support of the policy alteration include: authorities bureaus, community organisations, mark population, and the HIT software/hardware companies. The group that would perchance oppose the alteration is the health care providers/healthcare organisations. Countrywide several little doctor groups that service the rural or impoverished countries have been loath to follow HIT. Hospitals have besides been hesitant in their acceptance because of the associated barriers. This policy would be supported by Democrats. Recently the two such policies aimed at HIT execution, the HITECH Act and the Healthcare Reform, have been passed under a democratic disposal. Economically, the execution of HIT comes with a brawny monetary value ticket. The Congressional Budget Office ( CBO ) conducted a survey sing EHRs execution and associated cost. The CBO found that the cost of execution for primary practician offices ranged between $ 25,000-50,000 per doctor. ( perot ) Additionally, one-year operating, licensing, and care costs ranged between $ 3,000-9,000 per doctor. Execution costs for infirmaries averaged $ 14,500 per bed with one-year operating costs of $ 2,700 per bed. ( Perot ) The HITECH Act was enacted as portion of the American Recovery and Reinvestment Act of 2009 with an purpose of exciting the acceptance of wellness IT and the meaningful usage of HER systems. In the act, the authorities allocated $ 19 billion to set towards the execution of EHRs countrywide. The authorities will supply Medicare or Medicaid reimbursements and $ 44,000 discount as inducements to follow EHRs between 2011-2015. After 2015 any wellness attention organisations t hat have failed to follow a system and pattern their meaningful usage will confront punishments. As portion of the Healthcare Reform, the Patient Protection and Affordable Care Act, contains several commissariats for acceptance of HIT and betterment in entree to care for the uninsured and underinsured. The overall jutting cost of the Healthcare Reform is $ 940 billion for the first decennary. The gross to implement the recommended policy alteration will come from revenue enhancements and supplier capital. Equally long as the policy is implemented right, the benefits of the policy alteration will be every bit accessible among the mark population. Harmonizing to the HITECH Act, by 2015, all health care suppliers are expected to implement wellness IT. In order to guarantee successful execution a mechanism should be used to supervise whether disparities increase with the wide acceptance of EHRs or other wellness IT. Fraud nevertheless, may happen in the signifier of a security breach of the HIT system. â€Å" Internal breaches of security continue to be the primary security concern identified by health care IM/IT executives † ( book ) . There is besides the potency for gross misdirection or waste of ARRA financess. In order to implement this policy efficaciously, a strategic execution program must be in topographic point. Collaboration among most if non all stakeholders must take topographic point, peculiarly between suppliers, authorities, and community-based organisations. Diversity and competency within the health care system and its work force must be improved. A quality-based reimbursement system for authorities operated insurances should be in topographic point. A undertaking force should be created in order to promote suppliers in rural countries to follow EHRs and other HIT. Health disparities should be included in the quality steps reported by suppliers to CMS in order to be eligible for meaningful usage inducement payments. State degree schemes should include: preparing or updating the province route map for HIT acceptance, set uping a province leading office, and set up chances for wellness IT preparation and instruction. Federal-level schemes occur in an ongoing three phase attempt. Stage one begins in 2011 and dressed ores on electronically entering wellness information in coded format. Stages 2 and 3 will be occur between 2013-2015 and expands on aims and steps, concentrating chiefly on the interoperability of HIT and it ‘s associate betterments in public wellness.

Online Marketing

INTRODUCTION EVOLUTION OF MARKETING Mar-ket-ing Spelled Pronunciation [mahr-ki-ting] – noun 1. The act of buying or selling in a market. 2. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer. including advertising, shipping, storing, and selling. At the beginning of the century, social life was mostly local. It was followed by a period in which commodities were produced on a mass scale: Consumer Marketing operated on mass marketing principles and business primarily concerned itself with how to build the best sales force.At the end of the century, there is an emerging global culture. The major driver of these changes is technology. Technological change has moved steadily back focusing on the individual. These changes shape the possibility and conduct of business. Marketing is especially tied to communication and transportation revolution. As the tools and reach of marketing increase, the job and responsibilities of mar keters have evolved with them. Philip Kotler formalized this evolution with his book â€Å"Marketing Management†.His key stages are production, sales and brand management. Each of these is strongly motivated by technological opportunities, which permit new methods and new opportunities. A fourth stage, a focus on the individual customer, is also important. As the new technology of the Internet develops, it reinforces the new marketing emphasis – which in many ways is a return to business at the turn of the century. In today's technology driven world, a new fast paced digital economy is emerging. Tomorrow there will be companies that will exist only inside computer networks.Most business transactions will be made electronically, directly from the producer to the consumer, bypassing the supply chain. In the digital marketing environment, the consumer becomes an integral player in the development of the product. In fact, a consumer might build the product himself from a w ide array of parts provided by the Company. It is ecommerce that is changing the way products and services are conceived. Manufactured, promoted, priced, distributed and sold. The reason being that it is much cheaper; it allows vast coverage and helps in serving the customer better ———————————————— Online marketing ————————————————- ————————————————- The internet has become an ongoing emerging source that tends to expand more and ————————————————- more. The growth of this particular medium attracts the attention of advertisers as a —â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- more productive source to bring in consumers. ————————————————- ————————————————-A clear advantage consumers have with online marketing is the control they have ————————————————- over the product, choosing whether to check it out or not. Online marketing may also ————————————————- offer various forms of animation. In its most common use, the term â€Å"online advertising† —————— ——————————- comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on ————————————————- latforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety ————————————————- of ways to publicize and reach a niche audience to focus its attention to a specific group. ————————————————- Research has proven that online advertising has given results and is a growing business ————————————————- revenue. For the year 2012, Jupiter Resear ch predicted $34. 5 billion in US online ————————————————- advertising spending. ———————————————— ————————————————- ————————————————- Types of Internet marketing ————————————————- Internet marketing is broadly divided into the following types: ————————————————- display advertising: the use of web banners or banner ads place d on a third-party website or blog  to drive traffic to a company's own website and increase product awareness. ————————————————-Search engine marketing  (SEM): a form of marketing that seeks to promote  websites  by increasing their visibility in search engine result pages  (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization   techniques also known as organic result. ————————————————- Search engine optimizaton (SEO): the process of improving the visibility of a website or a web page in search engines via the â€Å"natural† or un-paid (â€Å"organic† or â€Å"algorithmic†) search results. —————— —————————— Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn. ————————————————- Email marketing: directly marketing a commercial message to a group of people using electronic mail. ————————————————- Referral maketing: a method of promoting products or services to new customers through referrals, usually word od mouth . ————————————————-Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketi ng efforts. ————————————————- Content marketing: the process of creating specialized content such as infographics, blog articles and ebooks to attract more customers. ————————————————- Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. ————————————————-Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service. Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers. ADVERTISING Ad-ver-tis-ing Show Spelled Pronunciation [ad-ver-tahy-zing] – noun 1. the act or practice of calling public attention to one's product, service, need, etc. , esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. to get more customers by advertising. 2. Paid announcements; advertisements. 3. The profession of planning, designing, and writing advertisements. Advertising is a paid form of communication, although some forms of advertising, such as public service announcements, use donated space and time. Second, not only is the message paid for, but the sponsor is identified. Third, most advertising tries to persuade or influence the consumer to do something, although in some cases the point of the message is simply to make consumers aware of the product or company.Fourth and fifth, the message is conveyed through many different kinds of mark media reaching a large audience of po tential consumers. Finally, because advertising is a form of mass communication, it also non-personal. A definition of advertising, then, includes all six features Advertising is paid non-personal communication from an identified sponsor using mass media lo persuade or influence an audience. Functions of Advertising Advertising is an important promotional tool for any marketing campaign. So much so that whenever we think of marketing we think of advertising although it is just one of the marketing tools.Till now only companies with a profit motive went in for advertising. But today government bodies as well as non-governmental organizations ING0s) go fir high profile advertising campaigns. The purpose here is not to increase the sales figure but to increase the awareness of people regarding the relevant topics. Even though each ad or campaign tries to accomplish goals unique to its sponsor, advertising performs three basic functions: 1. Provide product or brand information Although many ads are devoid of information, providing the consumer with relevant information that will aid decision making is stilt the main function of advertising.The information given depends on the needs of the target audience. In the case of purchasing a new suit, needed information might simply include price and outlet location. For technical products, the information is likely to be very detailed. 2. Provide incentives to take decision In most instances, consumers are reluctant to change established behavior. Even if there are somewhat dissatisfied with the current product or service, a habit has been established and learning about a new product is deemed difficult. Advertising provides the consumer with reasons to switch brands by presenting reasons through copy or graphics.Convenience, high quality, lower price, warranties, Or a celebrity endorser are all possibilities. 3. Provide reminders and reinforcement It’s amazing how much advertising is directed at current customers. Consumers' forget why they bought a particular brand of microwave or automobile. Advertising must remind the customer constantly about the name of the brand, its benefits, its value, and so forth. These same messages help reinforce the customers decision. Most television advertising seems to provide this function Types of Advertising – Advertising is a form of selling.It tries to make consumers buy goods or services. Advertisers must be aware of the factors that influence people's buying habits and then use advertising strategies based on this knowledge. Advertising can be classified in number of ways. 1. Print Advertising: Newspapers, Magazines, Brochures, Fliers The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. 2. Outdoor Advertising:Billboards, Kiosks, Tradeshows and Eve nts (OOH) Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passersby. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company's products.Organizing several events or sponsoring those makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. 3. Broadcast advertising: Television, Radio and the Internet Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced.The radio might have lost its chaem owing to the age media however the radio remains to be the choice of small-scale advertisers. 4. Covert Advertising: Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial in the entertainment but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show 5. Surrogate Advertising: Advertising IndirectlySurrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for product. – like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products tint might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising. 6. Public Service Advertising: Advertising for Social CausesPublic service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant inessagtx1 about important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. 7. Celebrity Advertising †¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ †¢ Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank been celebrates and their popularity for advertising their products.Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. 8. Internet Advertising Internet promotion is one of the newer types of advertising and can be accomplished in a number of ways. Rash advertising refers to messages that jump onto your computer screen and often move around. They can be hard to close and are annoying, but effective at gaining your attention. Pop up and scrolling ads are other examples of these types of advertising.Pay per click advertising refers to marketers paying to have their web pages placed high on search engine results pages. These are also called sponsored links. OBJECTIVE OF THE STUDY To compare the trust level of traditional advertising and online advertising (consumers point of view) * To find out the scope of the Internet advertising * To find the reliability and effectiveness of the internet advertising * To compare internet advertisi ng with traditional advertising. INTERNET MARKETING THE ADVENT OF THE INTERNET The new millennium has brought us on the brink of the I. T. Revolution.This revolution has been aided by the advent of the Internet in a big way. Internet is fast changing the way people used to do things. Naturally, the same would have an impact on the advertisers. The Internet has been accepted as the most powerful media for advertising due to the absence of geographical barriers. The advent of the Internet and its subsequent acceptance has once again challenged the traditional forms of advertising. Advertisers are trying to use the ‘net' to advertise their products and hence ‘net' their customers. Thus, with the Internet gaining prominence, advertising equations are fast changing.Internet marketing, also referred to as web marketing, online marketing, or e-Marketing, is the marketing of products or services over the Internet. Internet marketing ties together creative and technical aspects o f the Internet, including design, development, advertising, and sale. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium.Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet. E-mail and wireless media, however, Internet marketing also includes Management of digital customer data and electronic customer relationship management (ECRM) systems. 7 P'S OF INTERNET MARKETING The four P's – Product, Price, Place and Promotion have long been associated with marketing, but things have changed on the Internet. So along with a change in the nature of the four P's there are three new P's which are relevant to the Internet marketer: Presentation, Processes an d Personalization. . Product Product on the Internet usually changes form online, and the user experiences it electronically. in the form of text, images and multimedia. Physical goods are usually presented in the form of a detailed online catalogue that the customer can browse through. Technology allows the user to virtually touch and feel the product on the Internet – rotate it, zoom in or zoom out and even visualize the product in different configurations and combination. Content and software are two avatars of digitized products that can be even distributed over the Internet.On the Internet, E-marketing will be based more on the product qualities rather than on the price. Every company will be able to bring down the cost of its products and hence competition will not be on price. It will rather be on the uniqueness of the product. To be able to attract the customers and retain them, the company will have to provide nouvelle and distinct products that forces the net users to purchase and come beck for more. 2. Price Price has been drastically changed over the Internet. It lets the buyer decides the price. Also it gives the buyers information about multiple sellers selling the same product.It leads to best possible deal for the buyers in terms of price. Pricing is dynamic over the Internet. 3. Place Place revolves around setting up of a marketing channel to reach the customer. Internet serves as a direct marketing channel that allows the producer to reach the customer directly. The elimination of the intermediate channel allows the producer to pass the reduced distribution cost to the customer in the form of discounts. 4. Promotion Promotion is extremely necessary to entice the customer to its website, as there are currently more than one billion web pages.Promoting a website includes both online and offline strategies. Online strategies include search engine optimization, banner ads, and multiple points of entry, viral marketing, and strategic partne rship and affiliate marketing. Presently, the cyberspace is already cluttered with thousands of sites probably selling similar products. For the customers to know of the Company's existence and to garner information on the kind of products or services that the company is offering, promotion has to be carried out. There can be traded links or banner advertisements for the same.Also the traditional mediums like print, outdoor advertising and television can be used to spread awareness. 5. Presentation The presentation of the online business needs to have an easy to use navigation. The look and the feel of the web site should be based on corporate logos and standards. About 80% of the people read only 20% of the web page. Therefore, the web page should not be cluttered with a lot of information. Also, simple but powerful navigational aids on all web pages like search engines make it easy for customar to find their way around. 6. ProcessesCustomer supports needs to be integrated into the online web site. A sales service that will be able to answer the questions of their customers fast and in a reliable manner is necessary. To further enhance after sales service, customers must be able to find out about their order status after the sale has been made. 7. I? Personalization Using the latest software it is possible to customize the entire web site for every single user, without any additional costs. The mass customization allows the company to create web pages products and services that suit the requirement of the user.A customized web page does not only include the preferred layout of the customer but also a reselection of goods the customer may be interested in. UNDERSTANDING THE INTERNET CUSTOMERS Now to be able to use the seven P’s effectively in order to achieve the predefined goals of any organization it is imperative to understand the customers. Customization will only be truly effective if we understand our customer and their true need. Before adapting marketing practices to the Internet, the marketer needs to understand the characteristics of the online customers.The Net users can be classified into five categories depending upon their intention of using the Internet. The five categories of users are: Directed Information Seekers: They require specific, timely and relevant information about the products and services being offered. Undirected Information Seekers: These users require something interesting and useful. Something that can give them an edge, advantage, insight or even a pleasant surprise. Bargain Hunters: They are of two kinds: One who looks for free items on the Internet another who is seeking better deals higher discounts etc.Entertainment Seekers: They see the Web as an entertainment medium of vast breath and potential and want to explorer the medium before the mass gets there. Directed Buyers: They want to buy something – now. They are sure what they require and just log on to the Web to purchase the item. C RITICAL SUCCESS FACTORS IN INTERNET MARKETING Having observed the evolving paradigms of business in the Internet era, there are five critical success factors that the Internet Marketer has to keep in mind. Attracting the Right Customer Attracting the Right Customer is the first crucial step.Rising digital penetration would mean that the number of customer visiting particular sites would inevitably go up. While the number of eyeballs or page views has so far been conveniently used as a satisfactory measure by most web sites, it would be foolish to cater to the whole spectrum of digital visitors. Contest has to be very target specific. The digital company has to select its target segment by finding out which section of customer are the most profitable in terms of revenue 21 transactions and who are the customers who generate the maximum number of referrals.Here again it is important to note that the majority of online customers are not seeking the lowest price. Rather they are seeking convenience above everything else. The power of customer referrals has never been so enormous, since word of the mouse spreads faster than word of the mouth. E-Bay attracts more than half of its customers through referrals. Not only do referred customers cost less to acquire than those brought in by advertising or other marketing tools, they also cost less to support since they use their friends who referred them for advice rather than using the companies' own technical desk.Delivering Content Value Delivering Content Value to engage the user's interest is the critical importance in retaining customer participation. This is because content serves as a powerful differentiator. Content would include Product enhancements (Software patches for glitches), personalized interactions (through customized navigation paths as seen on the web sites of GM and Toyota) and Problem Resolution (updates of delivery schedules and e-mail responses). Integral to the concept of delivering proper content value is innovation. For e. g. www. campareindia. com Ensuring E-LoyaltyEnsuring E-Loyalty is vital to the success of any online venture. This is because acquiring customers on the Internet is enormously expensive and unless those customers stick round and make lots of repeat purchases over the years, profits will remain elusive. Contrary to the general view that Web customers are notoriously fickle, they in fact follow the old rules of customer loyalty. Web customers stick to sites that they trust and with time consolidate their purchases with one primary supplier to the extent that Purchasing from the supplier's site becomes part of their daily routine.The issue of trust is integral to the issues of privacy and security. Companies like Amazon. com which command amazing levels of consumer trust, have used a variety of encryption tools and simple ethical decisions like not accepting money for publishers for independent book reviews to maintain the trust of its customers. E-Learning to facilitate personalized interactions E-Learning to facilitate personalized interactions with customers has been the biggest contribution of the Web to the marketing strategists. Customers in traditional bricks-and-mortar stores leave no record of their behavior unless they buy something.In the digital marketplace, however technology has made the entire shopping experience a transparent process. For example, if the customer exits the web-site when the price screen appears, he is a price sensitive consumer. Such minute tracking of customer behavior has major implications for the world of advertising. The Internet may soon be used as a test bed for testing prototypes of marketing and advertising campaigns. By monitoring pages selected, click through, responses generated, and other indicators, the company would be able to discover which parts of a prospective campaign would work, thus reducing the risk of a potential flop.This would make it possible for the company to modify its pro duct offerings much earlier than usual in the product life cycle, Providing Digital value to the evolving consumer through his life cycle Providing Digital value to the evolving consumer through his life cycle has become possible because of customized interactions and emerging business models. These models have often disturbed the traditional status quo and created new rules of business. The sectors where new business models will emerge or have emerged are the music industry, the financial services industry, the travel industry, the relating segment and the publishing segment.Digital value is delivered to the consumer by promising him convenience, allowing the customer to feel his ownership of the Web experience, and giving the customer a sense of belonging that traverses the physical boundaries. BENEFITS OF INTERNET MARKETING The reason why Internet marketing has become so popular is because they provide three major &malts to potential buyers: 1. Convenience: Customers can order pr oducts 24 hours a day wherever they are. They don't have to sit in traffic, and a parking space, and walk through countless shops to find and examine goods. . Information: Customers can find reams of comparative information about companies, products, competitors, and prices without leaving their office or home. 3. Fewer hassles: Customers don't have to face salespeople or open themselves up to persuasion and emotional factors; they also don't have to wait in line. Internet marketing also provides a number of benefits to marketers 1. Quick adjustments to market conditions: Companies can quickly add products to their offering and change prices and descriptions. 2. Lower costs:On-line marketers avoid the expense of maintaining a store and the costs of rent, insurance, and utilities. They can produce digital catalogs for much less than the cost of printing and mailing paper catalogs. 1. Relationship building: On-line marketers can dialogue with consumers and learn from them. 2. Audience sizing Marketers can learn how many people visited their on-line site and how many stopped at particular places on the sites. This information can help improve offers and ads. Clearly, marketers are adding on-line channels to find, reach, communicate, and sell.Internet marketing has at least five great advantages. First, both small and large firms can afford it. Second, there is no real limit on advertising space, in contrast to print and broadcast media. Third, information access and retrieval are fast, compared to overnight main and even fax. Fourth, the site can be visited by anyone from any place in the world. Fifth, shopping can be done privately and swiftly ————————————————- Competitive advantage over traditional advertising ————————————————-One major bene fit of online advertising is the immediate publishing of information and ————————————————- content that is not limited by geography or time. To that end, the emerging area of ————————————————- interactive advertising   presents fresh challenges for advertisers who have hitherto ————————————————- adopted an interruptive strategy. ————————————————- Another benefit is the efficiency of the advertiser's investment.Online advertising allows —————————————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€- for the customization of advertisements, including content and posted websites. For ————————————————- example,  AdWords,  yahoo! Search marketing and Google  Adsense enable ads to be shown ————————————————- on relevant web pages or alongside search results. MARKET RESEARCH Title A study on the effectiveness of Internet Advertising and its scope. PURPOSE AND SCOPE OF STUDY Advertisers are expected to spend Rs. 4,500 million in internet advertising in the year 2011 third only to TV and Print ads, which is :mound 5257% mote than that in the year 2004, compound percentage increase of 124% over the last 5 years. This is the new age of advertising. It is true that people have started realizing that internet can serve as a one stop point for all their needs. Be it communication, entertainment, shopping, information search, Internet serves as a panacea for all their requirements. This has led 70% of the ever users to glue themselves to the Internet and access it on a regular basis.This is an opportunity for advertisers to exploit this revolution. But, is it the end of traditional advertising? Is internet advertising effective and efficient compared to the traditional form Does it fulfill the basic objectives of advertising (create awareness, to generate sales, build positive image, etc†¦ ) The problem is that, volumes of consumers are online everyday for their personal work, but do they notice the ads, banners etc. displayed on that webpage, most important what is their recall/remembrance value. What about the reach of online advertising, is it effective across over all target groups?We have trusted traditional advertising all these years and it's a proven medium that fulfills all the objectives of advertising, can one have the same trust for online advertising†¦ RESEARCH METHODOLOGY Research design This is a descriptive research as it will clarify the doubts about online marketing. It would give us a clear picture on the effectiveness and reliability of online advertising compared to the traditional form of advertising. Data collection Secondary data: Online reports related to marketing Primary data: Questionnaire RESULTS AND AND ANALYSIS The researchInternet marketing has become an integral part of today's life as Internet access is on all time high and this trend is expected to keep the same pace and will definitely expand the horizon of its reach. Objective of this research is to analyze the trend of internet usage in contrast of online marketing. Time spent On an average, a person spends more than 4 hours on the Internet during his free time. Hence, on an average the exposure of interne; to an individual is around 150% more than that of other mediums i. e. the reach of medium Intern et is much better than that of others.But one cannot infer anything about the effectiveness of the medium through exposure (reach) alone. One needs to calculate the impressions (actual number of times an individual sees the ad) of the medium also. Reach Reach refers to the total number of different people or households exposed, at least once, to a medium during a given period of time. Impressions This is a term used by media to describe and quantify the number of individuals who have an â€Å"opportunity† to see an AD in a given amount of time Scope Scope defines the level of Internet usage within a specified time period.This data gives us a strong platform to analyze and summarize the objective, pattern and usage of Internet. Research has been done through questionnaire. The questionnaire and its results is as follows: Questionnaire Name: Occupation: Course(if student): Age: Gender: Given below are some question based on E- marketing. Kindly fill the questionnaire. 1. Do you surf internet? (a) Very often (b) Often (c) Occasionally (d) Never 2. Do you ever give a look to the advertisements while surfing? (a) Very often (b) Often (c) Occasionally (d) Never 3.Does popping up of advertisements while surfing bother’s you? (a) Very often (b) Often (c) Occasionally (d) Never 4. Do you buy products online after seeing its advertisements? (a) Very often (b) Often (c) Occasionally (d) Never (5)Do you think e-marketing is: (a) effective (b) very effective (c) less effective (d) not effective (6)Do you feel e-marketing affect your buying decision? (a) Very often (b) Often (c) Sometimes (d) Never (7)How much should a company depend on online marketing? (a) 0% to 25% (b) 26% to 50% c) 51% to 75% (d) 76% to 100% (8) Rank the following types of marketing according to their effectiveness: (a) ads in newspaper/magazines (b) search engine marketing (c) business card (d) marketing on social networking sites (e) personal marketing (f) ads in television (g) e-mail ma rketing (h) banners/posters (i) sending newsletter (9) which type of product do u generally buy online? (a) electronics (b)clothing (c) books/magazines (d) other accessories 10) which type of services do u take online? (a) matrimony (b) movie tickets (c) travel tickets (d) hotel services Result 1. Do you surf internet? (a) Very often (b) Often (c) Occasionally (d) Never Out of 100% sample population, 62% of the people use internet very often, 22% use internet often, 14% use internet occasionally and 2% never use internet. Thus it is clear that 98% of the total urban population uses internet and 2% of the total population never uses internet. However growth of use of internet shows that 100% population will use internet in the coming years. . Do you ever give a look to the advertisements while surfing? (a) Very often (b) Often (c) Occasionally (d) Never Here out of 100% sample population, 12% people watches online advertisements very often, 22% often watches online advertisements, 36 % occasionally watches online advertisements and 30% of the population never watches online advertisements. This results shows that 70% of the sample population access advertisements links. 3. Does popping up of advertisements while surfing bother’s you? (a) Very often (b) Often (c) Occasionally (d) NeverOut of 100% of sample population, 27% people are bothered very often by advertisements while working on internet, 13% people are less often bothered by advertisements, 48% people are occasionally bothered by advertisements and 12% are never bothered. Botherness of people also depends upon nature of work and advertisements. If the work is important then botherness increases and vice versa. 4. Do you buy products online after seeing its advertisements? (a) Very often (b) Often (c) Occasionally (d) Never As we have seen 70% of the total sample population actually watches online advertisements.Now there are 52% people who never buys those products and 48% people who buys those pr oducts. Now out of those 48% only 12% of the populations buys products very often, 14% buys product less often and 22% people occasionally buys products after watching its advertisement. (5)Do you think e-marketing is: (a) effective (b) very effective (c) less effective (d) not effective It states that out of 100% sample population , 15% find e-marketing very effective, 40% find e-marketing effective, 30% find e-marketing less effective and 15% find e-marketing not at all effective. 6)Do you feel e-marketing affect your buying decision? (a) Very often (b) Often (c) Sometimes (d) Never Out of 100% sample population, 52% of the population thinks their buying decision very often depends upon advertisement. 22% of the population thinks their buying decision often depends upon advertisements. 14% of the population thinks their buying decisions occasionally changes due to advertisements and 12% of the population’s buying decision doesn’t depend upon advertisements. (7)How mu ch should a company depend on online marketing? (a) 0% to 25% (b) 26% to 50% (c) 51% to 75% (d) 76% to 100%Here, out of 100% sample population 48% of people thinks that a company should depend less than 25% on online marketing, 34% thinks a company should depend less than 50% and more than 25% on online marketing, 15% thinks that a company shouhd depend more than 15% and less than 75% on online marketing, and only 3% thinks that a company should depend more than 75%. (8) Rank the following types of marketing according to their effectiveness: (a) ads in newspaper/magazines. (b) search engine marketing. (c) business card. (d) marketing on social networking sites. (e) personal marketing. (f) ads in television. g) e-mail marketing. (h) banners/posters. (i) sending newsletter According to the research, types of marketing which are given rank according to their effectiveness are as follows: 1) Personal marketing 2) Ads in television 3) Ads in newspaper/magazines 4) Banners/posters 5) Busi ness card 6) Marketing on social networking sites 7) Email marketing 8) Search engine maketing 9) Sending newsletter (9) which type of product do u generally buy online? (a) electronics (b)clothing (c) books/magazines (d) other accessories Out of 100% sample population, 40% people buy electronics, 25% people buy lothing, 15% buy books/magazines and 20% people buy other items. (10) which type of services do u take online? (a) matrimony (b) movie tickets (c) travel tickets (d) hotel services Out of 100% sample population 5% of population takes matrimonial services, 45% takes movie tickets, 35% takes travel tickets and 15% takes hotel services. Conclusion On the basis of this research findings and analysis,we can conclude that the use of internet has increased and large urban population is using internet, therefore internet marketing shows upbeat trend for its future growth and large acceptance worldwide.Internet marketing is still at pioneer stage, large population prefer traditional purchasing due to the intangible feature of internet marketing and post purchase experience. The recommendations are needed to be implemented in order to acclaim major purchase and gain trust of the online population. Limitations Internet marketing is no doubt the future of advertising, and it will take over the world of marketing within a few short years. However, this does not mean that there are no limitations to what an internet marketing firm can accomplish.It is important for marketers and users to understand these problems, and to comprehend that they may damage the marketing campaign. One of the main problems which comes with running a marketing campaign over the Internet is that it limits the audience to just those individuals and users who have access to the World Wide Web. Although most people in the target audience would be able to use the Internet, the fact remains that some people are still not comfortable with its usage and this is where an internet marketing firm may face problems.In addition to this, one other major problem which stands in the way of a successful internet marketing campaign is that users are often reluctant to purchase or spend money on products online. They cannot test out the project or use it and make sure it works, and this puts the entire campaign under stress. It means losing customers and users to a problem which cannot be helped. References DigiMarketing – The essential guide to new media and digital marketing -kent wartime, Ian fenwick Principals of advertising and IMC * Tom dunkan http://en. wikipedia. org/ http://ieeexplore. ieee. org/