Nike Swot Analysis - 1193 Words

Nike.inc SWOT analysis Strengths: y y y y y y y y y y y y y Nike is a globally recognized for being the number one sportswear brand in the World. Nike being a competitive organization has a healthy aver sion towards its competitors i.e. during Atlanta Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step, it gained valuable coverage. Nike has no factories; rather it uses contract factories to get the work done which makes it quite a lean organization. It has contracts with above 700 shops globally in about 45 different countries. Nike is quite strong regarding its research and development; quite evident regarding its evolving and innovative†¦show more content†¦It is mostly argued that in youth culture, Nike is a fashion brand which also creates oppo rtunities for Nike since its products would become outdated before even the product wears out i.e. consumers will feel the need to replace the product with a newer trend. There are many international regions that still need tapping and there is need for sportswear and with Nike s strong global brand recognition, it can initiate in many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilized to support the brand such as the World Cup (soccer) and The Olympics. Nike gives a lot of effort on its corporate marketing mainly through the promotion of corporate brand and sponsorship agreements. Producing sportswear products from manufacturing waste; Extension of eco-friendly projects like Reuse-A-Shoe Program aimed at further recycling; Emphasis on corporate marketing strategy through the promotion of corporate brandShow MoreRelatedNike Swot Analysis1214 Words   |  5 PagesSWOT analysis: Nike Introduction Like most companies, Nike has corporate strengths and weaknesses. However, in the 50 years that Nike has been in business, it has weathered most challenges. From its maverick days as an upstart sports shoe brand being sold out of the back of the trunk of its owners’ cars at track meets, through the 80s and 90s when it lavished multi-million dollar endorsement deals on sports icons. Following is a SWOT (strength, weakness, opportunity and threat) analysis ofRead MoreNike Swot Analysis1382 Words   |  6 PagesSWOT Analysis Nike Strengths. Very good Leadership is one of Nike’s strengths. Nike is a very competitive organization. Founder and Owner, Phil Knight is often quoted as saying that â€Å"Business is war without bullets.† Nike has a healthy dislike of its competitors such as Reebok and Addidas. This competition in the market results in the company to strive to have to best products and on the market. Nike sponsors the top athletes and gains valuable coverage through the media. Nike has no factoriesRead MoreNike Swot Analysis3115 Words   |  13 Pages. Case Profile Nike started out just as plan developed in order to satisfy course work at Stanford University. Mr. Phil Knight a graduate student at Stanford University and a long-distance runner decided that he would make low cost running shoes in Japan and then sell them in the US. Knight solicited the assistance of a past coach Bill Bowerman to assist him in his business venture and in 1964 they started Blue Ribbon Sports. Knight called his first shoe Tiger and began distributionRead MoreNike Swot Analysis4730 Words   |  19 PagesNike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track field coach and Phil Knights a University of Oregon runner under Bowerman coach, found the Nike Company, named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributingRead MoreSwot - so Analysis Nike1366 Words   |  6 PagesNike SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) Strengths - Nike is one of the main shoemaker in the world. It designs and sells shoes for a big variety of sports including basketball, baseball, golf, soccer, volleyball, tennis, football and running. - Nike is strong at research and development, as is evidenced by its evolving and innovative product range. Its products go through a rigorous quality control before they go to market. Despite the cost to keep a high-levelRead MoreSwot Analysis Of Nike1819 Words   |  8 PagesNike (NKE) is a well-known clothing, footwear, and sporting equipment company based in the USA. The company develops a variety of products for a wide range of sporting activities which includes soccer, football, tennis and basketball among many others. Nike’s involvement in sports is so well executed that it is difficult to turn on a sports channel and not see some type of Nike logo. Aside from its merchandise, the company also drives revenue growth through licensing agreements. Nike is alsoRead MoreSwot Analysis Of Nike1118 Words   |  5 PagesNike has under its portfolio, Nike Brand, Jordan Brand, Hurley and Converse. Nike allows customers to purchase its products and offerings from retail accounts throughout the world, retail stores, internet stores, through a mix of independent distributors and licensees across the world. NIKETOWNs are the largest stores among Nike. NIKETOWNs are premium stores that provide the consumer with the best brand experience. Each NIKETOWN storefront features at least six to seven Nike brand categories. ThisRead MoreSwot Analysis : Nike s Shoes1339 Words   |  6 PagesSWOT Analysis: The altered shoes have different qualities, shortcomings, opportunities, and dangers available. One of its qualities is embedded in Nike s piece of the pie. Questionably, Nike is the main games attire and Footwear Company and the main brand over the globe. Hence, it can effectively advertise the tennis shoes in its current business sector. Nike too has a set up worldwide conveyance channel (chain), solid business sector methodology, a pioneer in innovation and configuration and itRead MoreSWOT Analysis Section here about the overall SWOT analysis and the benefits of doing one for a800 Words   |  4 PagesSWOT Analysis Section here about the overall SWOT analysis and the benefits of doing one for a company. Should introduce the topic to others†¦ especially group members so they know what the analysis does for us and why it is important. Such as, Strengths Strengths are characteristics of the company that give the business a competitive advantage over others. Nike has a strong international brand in which everyone recognizes it from their logo. The logo can be presented by itself without the nameRead MoreCore Competencies And Sustainable Competitive Advantage1296 Words   |  6 PagesCore Competencies and Sustainable Competitive Advantage In terms of core competency, Nike 1) provides high quality durable items to its customers. As a leader in fitness clothing and accessories, Nike strives to be on the edge of the market by providing innovative ideas that improve customer satisfaction. Recognizing the importance of eco-friendly business 3) Nike promotes recycling to its customers and utilize recycling in its own manufacture of products. Lastly, this organization 4) completes